Ask.com became the latest victim of the challenges confronting the search market. In the wake of announced layoffs, the number four search engine said that it would change its focus to concentrate on its core market. What that means exactly seems to be a topic of debate.
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Tag Archives: Ask Jeeves
Search Engine Overlap and Divergence
A lot of people like to think search engines aren’t that different. They index the same internet, and they return mostly the same results, right? Not at all. A new study shows once again that search engines index mostly unique pages and rank common ones completely differently. This should carry a heavy message for optimizers, and a smaller one for searchers.
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Ask Jeeves Steps out from under Google’s Ad Umbrella
Ask Jeeves has been a faithful butler; the ads it has served up as an affiliate of Google’s sponsored listing program provided it with more than half of its revenue last year. So why is this arguably second-tier search engine striking out with its own sponsored listing program? What will Google think? And should you consider using it?
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