How Rich Snippets Work (And Tools to Generate Them)

Google search results are becoming ridiculously competitive. With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same feat is just as hard as it was when visibility relied only on ranking.

Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen. Continue reading

Research Your Competition for SEO

If you plan to start a new website commercially or enter a new business niche, you’d best be prepared to do some research. It’s one thing to build a hobby site as a labor of love, but if you want to make some money and aren’t familiar with the competition, you might as well be going into battle blindfolded. So how do you get started?
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