Google AdWords are something we always expect to see now. Sitting in the sidebar of a search, the top results features, sitting somewhere on a webpage…we just know it is going to be there. Half the time, I know I don’t even notice them. It is as though my eyes skim over them with absolutely no recognition, not even bothering to read what they are. Continue reading
On Wednesday, Google announced what it called an upgrade to its popular AdWords advertising platform. Called “enhanced campaigns,” it’s supposed to help users “more simply and smartly” manage their ad campaigns. It might be simpler, but some vocal observers note that it isn’t smarter.