There is a trick to managing content that a lot of people don’t know: repackaging it. You can take those blog posts or articles and turn them into something new and exciting, converting the format into other forms of media for wider appeal. Just making a single piece of content can be re-used several times, and then re-shared again to capture the attention of a whole new audience.
Doing this is a lot easier than you might think. It just takes a little effort and innovation, and you are on your way!
Tool: Screenr (online and free!)
You can make a video with nothing more than a voice over, or even a text representation of your post. If you really want to get professional you can do an actual tutorial, using either a video capture of you showing how something is done on your computer, or through a recording of you doing something in real life. Video sites like YouTube and Vimeo are perfect for hosting them, and it will gain a lot of attention this way.
2. Viral Image
With the popularity of image sharing (and the growing importance of image thumbnails in social media snippets), it only makes sense to convert your text into a cool image and use it to make your content spread. Take a look how Quotery does that with their “Picture quotes” section:
A popular way people repackage content these days is through infographics. These do require some graphic design know-how and artistic ability, but don’t worry. If you don’t know how to make an infographic, there are people out there that can be hired freelance to do it for you. Or, for simple graphics, you can try a tool that helps you make them yourself.
Tools like Piktochart and Infogr.am are easy to use and have a ton of features to customize it to exactly what you want. These are social media powerhouse pieces, and very shareable on Facebook, Twitter, Google+ and Pinterest, to name a few.
Tool: Haiku Deck (free!)
For repackaging on your site, or offering them on another site, you can make a visual slideshow. Just break your post down into bullet points, then find a picture to use for each one. These can be your own images/screencaps, or stock photos. Offer context with information about each in the description, but let the photos do the rest of the talking for you.
Tool: Strip Generator
This one is a little more silly, but it works. Break your content down to the bare essentials and draw up some fun cartoons. Not only are these a great way to repackage a post, but they are widely shared and can be entertaining, as well. They are also great for sites like Pinterest, just as infographics are. Not to mention, they make excellent portfolio pieces that show off your creative diversity.
Tool: Podcast Producer
More blogs have been using this one lately, and I think it is a great idea. Plenty of readers are short on time or have to multitask. So having an alternate way to enjoy content that is more passive works well to keep their attention. Have posts offered in podcast form, just a simple recording of you reading off the content. You can offer it for download, or have a media player on the site that lets them listen to multiple posts in a row without taking the time to queue them up themselves.
Bonus! Make an eBook! – This one isn’t quite in line with the other suggestions, but is still a great idea. Take a bunch of your posts and repackage it as an ebook. It takes some editing, but it works well for sharing a lot of content in one place.
Do you have any ideas for repackaging content into media? Let us know in the comments!