The 5 Most Common SEO Mistakes

I thought there would be sense in providing a consolidated list of things you most definitely DO NOT want to be doing if you want a high ranking in the search engines. There are 5 main things that literally hundreds of thousands of webmasters err on regularly.

I thought there would be sense in providing a consolidated list of things you most definitely DO NOT want to be doing if you want a high ranking in the search engines. There are 5 main things that literally hundreds of thousands of webmasters err on regularly. With a few little changes they could make a big difference in their rankings. Below are the 5 most common errors and their solutions in no particular order. The Error:
It is now rare that I will see a framed website and believe that the use of frames in anyway enhances the site, or that it is a practical necessity for a webmaster. It isn’t so much that framed sites generally rank lower, it is that few webmasters know how to correctly optimize them.


The majority of those 697,000 websites require search engine optimization as to be honest, their current optimization stinks. Not many of those sites are going to rank in the top 10 of anywhere.
Just to have in your noframe tag “…browser does not support frames” Is a great way to never get your website found on a search engine.

The Solution:
Treat the noframe tag content as if it was a text version of your home page and optimize it as you would a normal website. Very important also is to link to your framed pages from your noframe area. Also for your framed pages consider javascript that will call the frame set should it be found orphaned in a search engine. Normally framed pages without the frameset, mean no navigation and not displayed as was initially intended. The following code placed in all framed pages is one solution and works on the majority of browsers’

<BODY onLoad=”if (parent.frames.length==0) top.location=’http://www.yoursite.com/frameset.html’;”>

There are more complex / better solutions which really wouldn’t fit in the space I have here. Try http://www.netmechanic.com/news/vol5/javascript_no7.htm for a more complete solution.

Also be aware that you can achieve what a frameset does through the use of CSS layer positioning, iframes and other methods. Only use frames if you really, really have to.

Summary:
If you must use frames, make sure you optimize them properly. Use the noframe tag properly and thoroughly link to framed pages. On your framed pages use JavaScript to prevent them being called without the frameset. If you have a large dynamic online shop, have a large website which uses a content management system, a website that uses session ids for guests, or you are not that hot with html/css, then the contents of any online tutorial or what is on the web, as far as SEO goes, is unlikely to be enough to help you. In short you need professional help. My SEO tutorial is fine for static html pages, and albeit a little short on some of the more propriety methods every real SEO has and would never reveal, it can and regularly does get high rankings for those that follow it closely. However, when you are having to get into mod_rewrites, php path arguments to flatten urls and other technical measures to optimize a website there is plenty of room to screw things up. There are also identical content implications, optimal internal linkage planning and all kinds of other advanced concepts that someone new or even experienced in SEO webmasters should outsource. Of course you may say I’m going to say that anyway as I offer professional services, but you haven’t had to be the one that has had to sort out a mess which one client made trying to optimize their own .asp pages. The whole online shop went down for 3 days whilst professional .asp programmers came in to sort out the mess. This is a true story and happened because a beginner wanted to dynamically create the meta tags for each page himself for the search engines as he knew a little .asp programming. I kid you not.

The Solution:
Hire me :-)

Well, at least don’t try to do it yourself if you really are not sure what you are doing and the domain is of high value to you. You may also risk going over spam thresholds. For the price of less than your average small banner campaign (ABAKUS anyway) you could get it done by a professional.

Summary:
If a domain is not your standard static html page, is dynamic, uses session ids, cms etc. save yourself some possible heartache and get a professional in. At least go for a telephone consultation before you wade into the code.

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