SEO and Reporting: After The Work Is Done Or Is It?

You have built your site, optimized the pages for your targeted keywords and submitted your site to Web directories. The next step is to review your progress and make the necessary improvements.

You have built your site, optimized the pages for your targeted keywords and submitted your site to Web directories. The next step is to review your progress and make the necessary improvements. Monitoring your progress with various online reporting tools is a critical stage in your SEO campaign. One should track site statistics, keyword positioning and other criteria to better gauge your sites strong and weak properties.

It is thus important to realize that your job as a search engine optimization consultant is not done after your make the code revisions. It can take several months before one site achieves its projected goals. And even when you achieve those goals, you must monitor the various statistics and indicators to stay on top.

This article will cover the following post-optimization reporting and monitoring topics:


  • Keyword Position Reporting
  • Pages Indexed Reporting
  • PageRank Reporting
  • Back Link Reporting
  • General Server and Site Statistics Reporting
PageRank is one of the factors within Google’s search engine algorithm that determines a page’s positioning in Google’s search results. Google explains its PageRank as follows:


PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.


PageRank, for simplistic terms, is scored from a scale of 0 through 10. Having a site with a PageRank of 9 that links to a site with a PageRank of 3 will greatly help increase the PageRank of the site with a PageRank of 3. For more information on PageRank please visit SEO Chat.

PageRank plays a large factor in determining which sites rank highest for competitive keywords. For example, the keyword phrase “Web Design” is an extremely competitive keyword, the keyword brings back over 7 million results. For a site that is equal on all levels of SEO relevant factors, PageRank will be the deciding factor as to which site is listed higher. Thus it is important to work towards a high PageRank.

To determine your PageRank please download the Google Toolbar at: http://toolbar.google.com That covers the following topics in regard to search engine optimization reporting:

  • Keyword Position Reporting
  • Pages Indexed Reporting
  • PageRank Reporting
  • Back Link Reporting
  • General Server and Site Statistics Reporting


Best of luck with your reporting and search engine efforts!

Google+ Comments

Google+ Comments