Optimizing for Christmas

Search Engine OptimizationChristmas is just around the corner, and next month the Christmas season increase in traffic, particularly for e-commerce sites, will begin. Therefore, now is the time to get your website ready for all the Christmas present searchers. This article gives you a few ideas about what you should be doing NOW in order to maximise traffic from search engines over the festive season.

Christmas is just around the corner, and next month the Christmas season increase in traffic, particularly for e-commerce sites, will begin. Therefore, now is the time to get your website ready for all the Christmas present searchers. This article gives you a few ideas about what you should be doing NOW in order to maximise traffic from search engines over the festive season.


There are many things you really should be taking care of now (early November) with regards to increasing your websites visibility over the festive season. Below are a few online marketing ideas, and a 10 point checklist of things you might want to check over.
If you would like to know more about search engine optimization, check out my 15 page tutorial on the subject here.


I hope this article has at least given you some food for thought. Too often Christmas creeps up on you and often it’s too late for webmasters to make the most out of the increase in searchers looking to buy something. Don’t let it happen to you this year!


Alan Webb is CEO of ABAKUS Internet Marketing, a professional search engine marketing company. He can be reached at webb@abakus-internet-marketing.de.

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