Many people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a webpage as more diverse, as opposed to just text, so this helps to boost your SEO efforts. Of course, the video description, tags, and title all need to keep your site’s SEO in mind, too. Another benefit of this is that your website and your video could show up in the results, giving you two spots instead of just one.
Reading a website can be cold and impersonal. Even with the most descriptive of text, it can be hard to convey emotion through words. Video allows you to speak your message on your site your way. It will be as if your clients already know you before they even officially become clients. While most people don’t like seeing themselves on video, no one knows your business like you do. Be your brand ambassador, don’t be afraid!
What if I Can’t Afford Video Production?
Videos don’t have to cost a lot of money to produce. Most computers today come with a built in camera and some sort of basic editing software. Or better yet, try and shoot your video in one take and no editing will be necessary. Smart phones and digital cameras also have the ability to shoot video, and small flip-cams are becoming more and more affordable.
Many lawyers have begun using videos on their website, since they are in a competitive industry. For example, when I searched for “south Florida personal injury attorney” I came across this video. It was done in one take, with very little post production. I found his video which contained a link to his website.
Keep your video short, around 2 minutes or less. It is ok to reiterate information that is already found elsewhere on your site. The chances that every person who visits your site will read every page and watch your entire video is pretty slim. Don’t overestimate the attention span of the average internet surfer. Even if some of the information is repeated, then it just further engrains the message into the viewer’s head.
I Made My Video, Now What?
A lot of companies that specialize in SEO are already aware how to optimize videos. If you are using a web marketing company, they should be able to help you with embedding the video as well as optimizing your video. Most web companies have SEO experts and web design experts working side by side. A web designer will be able to advise on the best placement of the video, and adjusting the size of the video player if necessary. SEO experts will optimize the video’s title, description, tags, and permalink if applicable.
If you do not employ a web marketing company, search for YouTube videos in your industry. For example, if you are in shoe repair, type “shoe repair” into the search box. Several shoe repair companies have created videos. The Delmar Bootery in Albany, NY has this video on YouTube, which also appears in a Google search for “Albany shoe repair,”. When I visit their website, I see that they have the same video on their homepage.
More than Just YouTube
There are several websites available for hosting videos to embed on your website. Viddler, Vimeo, and Flickr are just a few sites that also provide video hosting. Facebook also hosts videos, and this could be used to drive traffic to your social media site.
The Friday Traffic Report blog has compiled an impressive list of video hosting websites. Not only is this list exhaustive, it provides the page rank of each site. There are also additional links that can help you to further market your video, if you are so inclined.
With these tips, your website will be a more personal, multi-media experience for visitors. This will also increase your chances of showing up in search engine results.