It’s common practice for main Web pages to display many pieces of content at once, often offering up a paragraph or two from several different stories story so traffic can pick and choose. If you like what you’re seeing, a little link bids you to click for more so you can read the entire piece of content.
This is called “the jump,” where Internet traffic is taken from a main content page into an internal one. They were roped in by the story, interested in what they read and decided to stick with it. This may seem like a small accomplishment, but it can actually do a great deal of good for your site. There are ways to use the jump to your advantage. Learn how to make this “keep reading” link a shining beacon they just can’t resist — and get twice the page clicks as a result.
Want to get traffic to click for more, to delve deeper into you site and into your content? Learn the tricks of mastering the jump to increase your page clicks (and possibly, your site’s revenue).
Technically, every page on your site offers some sort of content, even if it only boasts a single line of text and a link. There’s something on every page, or there wouldn’t be a site. But content pages are often designed in specific ways to entice, excite and compel traffic into visiting the site — again and again and again.
Main site pages are generally arranged to showcase many different types of content, usually by offering a few paragraphs from every separate piece of content. Viewers can see the headline, the opening and above all, a link which offers more.
This design is used by Web masters for several different reasons. With this layout, you can display a lot of different content on a single page. This allows you to take advantage of many different keywords at once, so you’ll attract a broader range of visitors to the site. It’s a great way to show off a lot of content, get a lot of great search terms on a main page of the site and (hopefully) get a lot of visitors. Web masters love this design, as it helps them cast a wide net to pull in the traffic.
But for Web writers, learning the tricks to getting the most from this design can be very difficult. Every story offers a “keep reading” link, so how you can make yours seem special every time?
Internet users have a lot to look at when they surf online. Anyone who has ever visited the World Wide Web knows what it’s like to be bombarded by images, videos, audio and lots of bold, bright content — all of it begging to be looked upon and explored. There’s so much stuff to see online, it’s hard to know where to look. And when there’s a lot of great, enticing content to choose from, why should a web surfer pick yours?
Create a need in your traffic to get them to act. Highly flashy, always changing and fast-moving, the Internet has a lot to offer. You’ve got to give your traffic a great reason to take the time to click your content: ask a leading question, making a thrilling statement and leave them dangling, keep them in suspense. Offer a solution, an answer, a juicy tidbit — none of which is available unless they keep reading.
For instance, you may write a piece of content called “Young Starlet Having Love Child,” creating an enticing lead paragraph and promise to reveal all within the body of the article. People will click out of dire curiosity. Want to get them to click? Create a need in your traffic.
"Click for more" isn’t just a design tactic or a way to feature the same content more than once on a site. This method is actually great for creating extra revenue and extra page clicks, which everyone wants on the Web.
Getting Internet users to land on a main content page, skim a few paragraphs and move on to a different site isn’t at all difficult. In fact, this probably happens to even the most popular Web sites more often than not. Main content pages, where a lead paragraph for every piece of content might be displayed, can draw in a lot of traffic. This, however, doesn’t always create a lot of page click revenue.
Page clicks are the yardstick by which many Web writers measure their income; the more they get, the more they get. Getting traffic to click is paramount to content writers…and it doesn’t hurt Web masters, either.
Many, many Web sites displaying a lot of text-based content make use of revenue-generating programs, which dole out funds based upon page clicks. This method of money-making is so prevalent on the Web, you’re more likely to see it than not.
Through these programs, sites earn money by offering up their space for advertisements created by different online companies. When traffic clicks on the ads, the site hosting the ad earns revenue. In some cases, Web sites dole out these funds to the writers who create content that essentially creates the revenue.
Page clicks can easily turn into page click revenue. This makes page clicks a primary concern for anyone who creates content for the Web. So….how do you get your page clicks to help line your pocket and improve your site? You’ve got to find ways to get traffic to click for more. Get them off those main content pages and onto the internal pages where your content is displayed, proudly, in full. Learn a few techniques to help you master the jump, and master the art of getting traffic to keep right on clicking.
Why should Internet users, who have so much available to them, bother to click a link to read what you’ve got to say?
This is what you have to ask yourself if you want people to click through to the main body of your content.
Never underestimate the power of suspense. Leave them hanging to get them clicking, or create controversy so they feel they’ve got to comment (a feature which isn’t available unless they click through, of course).
The secret to writing great Web content (the kind of content which makes money) is in getting users to act. It may sound simple, but getting Internet users to participate can actually be extremely difficult.
Tempt them with words, which are the greatest tools of the World Wide Web, and get them to click for more.