7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs.

Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event:

1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas

Mentioned tool: SpyFu

2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream

I have also been live-tweeting this session:

3. Mobile Advertising in the Marketing Mix for AT&T by @gregstuart

4. Leveraging Events for Triple Digit SEO Gains by David McClellan @HesDave from CBS Interactive

5. Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi Data Systems by @SharonHDS

Why Advertise on Social Media?

  • Huge Audience: Billions of People
  • Strong Momentum: Projections to double annual ad spending from from $4.6 billion in 2012 to $9.2 billion by 2016.
  • Advanced Ad Targeting: Targets consumers with interests that match the virtues and values of their products.
  • Multiple Engagement and Conversion Opportunities: Generate engagement, likes and followers, as well as traffic, leads and sales.
  • Mobile: with the social consumer on-the-go for proven social ROI (70% of FB users are mobile)
  • Low Cost per Click and Cost per Conversion 3

6. Using linguistic analysis to break through the noise by Benjamin Spiegel @nxfxcom

Mentioned tool: Rapidminer

7. Driving Revenue Over Leads by Bizible CEO Aaron Bird @birdstweets

Best resource mentioned in the presentation: Use this simple checksheet to determine the alignment between marketing and sales from both a team and data point of view

Also read: 30 tweet-sized insights from #CLZSF

Register at ClickZ Live Chicago!

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