Optimizing pages for the Web is about more than good keyword placement and usage, though that’s where you probably focus the bulk of your efforts. Word-based Internet searches drive traffic, directing the ebb and flow of visitors on the Web.
If your site boasts the popular keywords, you stand a pretty good chance of getting some traffic. But when you focus on optimizing your entire site and not just your content, you’ve got a shot at climbing to the top of the search results list — and that’s exactly where you want to be. Are you optimized? Use SEO analysis, and find out.
Want to know if your pages are optimized for the search engines? There are lots of keyword tools out there, applications like keyword calculators, which help you review certain aspects of your site. Many Webmasters make use of these tools to check their optimization and keyword placement efforts.
With keyword density tools like the one pictured above, you can check the strength of your keywords on a single page. This is a helpful tool when you’re adding fresh content to your site, but it only gives you a window-sized view into your site. Want to know how well your Web site is performing overall? For that information, you might want to learn more about SEO analysis.
SEO analysis is actually very simple, and Webmasters have to do very little in order to receive their report. With an SEO analysis tool, you merely copy the URL of the Web page you’d like to analyze and wait for your results.
With sites like The Reaction Engine (http://www.reactionengine.com/, pictured), you’ll even have the option of enjoying a free SEO analysis. Copy the URL you’d like to learn more about and type in the main key phrase you think traffic might use to find your site. Once the information is entered, the analysis tool will return a detailed report that tells you what you’re doing right (and wrong) in your optimization efforts. View the report card for http://www.google.com/ below:
Using the tabs at the top of the report, you can get a detailed look at how your optimization efforts are paying off for any particular page of your Web site. Reaction Engine shows you how well you’re optimized for the major search engines, as well as the percentages for your overall keyword density. Detailed reports like this help you approach search engine optimization from every single angle, and point out problems you’ll want to fix in order to achieve better SEO — and thus better visibility – on the Web.
The SEO analysis tool displays graphics for each point of interest on your site. You’ll see check marks for those areas that are optimized and working properly, exclamation points for details you might want to double-check and red stop signs for errors that might be impeding your SEO progress. After you make changes, you can re-analyze the URL to see the improvements.
You probably work hard on your keyword density, page design and interactive elements. You probably put effort into your marketing campaigns and make an effort to give your visitors exactly what they want. You already make use of keyword density analyzers and other tools that help you optimize every single page. Do you even need SEO analysis?
It may seem like a waste of time to use SEO analysis, particularly when you’re comfortable with the amount of traffic you’re already getting on your site. If your site is doing well, why go tweaking that winning formula? You could still benefit from using SEO analysis tools and reading over the detailed reports you’ll receive as a result. Sure, you’re already getting traffic…but wouldn’t you like to get even more if you can? SEO analysis doesn’t have to be an ironclad guide; you can use it just to give yourself an idea of everything you might be doing right and wrong on your site.
It takes very little time to use SEO analysis, and you can even take advantage of these tools for free (SEO Workers, http://www.seoworkers.com/tools/analyzer.html, is pictured above). There are many companies which will provide you with SEO analysis and support for a small fee, but there are also free tools on the Web you can use just as easily. Paid SEO analysis is much more in-depth and comes with a lot more support, but you may want to try some free tools before you taking this paying plunge.
Finding free tools and knowing which URLs you’d like to study is the easy part of SEO analysis. Once you’ve entered your information, you’ll end up with a lengthy report that could be very difficult to understand.
SEO analysis will offer information on your keyword density, overall link usage, tags and so much more. It’s enough information that you might easily feel overwhelmed. Reading the results of SEO analysis, in itself, may seem like a science.
Often, technical details such as the IP address, country of origin and other particulars might be displayed. Don’t get too caught up in these details; your main focus, as always, is on the optimization of the page as a whole.
Pay attention to the META tag analysis, which will let you know how effective your page titles, headers and descriptions are. Many SEO analysis tools will give you an overall summary of the page statistics, pointing out errors and problems. This is where you’ll find a lot of the important optimization information you’re after.
Good optimization means your keywords are evident in every aspect of the page, from the title to the body of the content and everything in between. With SEO analysis, you can get a detailed view of how well you’re actually carrying out these optimization goals.
Reading the results of SEO analysis may seem tedious and time-consuming, but doing so can give you a good idea of how you can improve the pages of your site. You may already be getting traffic, but there’s nothing wrong with learning how to get a little bit more.