Have you ever missed a client mention or let an SEO project fall through the cracks? We all have, but there are now solutions that make getting organized and staying on top of our complex work lives easier.
While we all know how to set up alerts, receiving them in emails doesn’t make it easy to organize them and share them with clients. Did you know you can pull them all into an All-in-one Cyfe dashboard and track your keyword rankings and backlinks in the same place?
Between that how-to post and the comprehensive instructions Kristi Hines wrote up in this Search Engine Watch managing your SEO clients with Cyfe post, it is possible to monitor everything, pull it into a dashboard, and even export it into good-looking reports for clients.
Monitor Client Brand MentionsKristi wrote that Google no longer allows us to monitor brand mentions using RSS. But she provided a process to do it using Cyfe:
- Use Google blog search
- Search for brand mentions minus the brand site URL. For example, brand name -brand.com
- Scroll to the bottom of the search and copy the search result RSS link
- Use the Cyfe RSS widget to create a latest blog post mentions dashboard
View All Client Gmail Addresses in Cyfe
Do your clients have multiple email addresses (such as info, sales, support, etc.) that you need to monitor? Set up a Cyfe gmail dashboard to review and preview them all in one place.
Running a big promotion? Use Cyfe to count the number of emails coming into an email address set up just for that promotion.
Client SEO Dashboards
Create a dashboard for every client and pull up to 60 metrics from Google Analytics showing traffic sources, audience, conversions, content, ecommerce and events.
Add a Google Webmaster widget and never miss an important notification again. See crawl errors, unread messages, top internal/external keywords and sitemap URLs.
Moz widgets can import a snapshot of domain authority, page authority, MozRank, external links and backlinks, external links for each client website.
Important keyword phrases and URLs can be added as widgets to monitor client SERPs.
Find the Alexa widget and add it, too.
The number of prebuilt widgets available continually grows. If what you want doesn’t already exist (and if it is a major solution it probably does), build a custom widget.
Import BacklinksExport backlinks from your favorite backlink monitor program and import them into Cyfe.
Export One-Off or Regular ReportsNever manually create reports for clients again. Use Cyfe to export any dashboard as a CSV, PDF, JPG or PNG. Set up a regular schedule to automatically email reports, or send them individually at any time manually. Keep your clients, boss or yourself continually up-to-date.
Expand to Social Media Management
Once you’ve automated all your SEO work, why not expand into managing your client’s social media accounts, too. Cyfe makes it easy to stay on top of them.
They provide widgets for Twitter, Facebook, LinkedIn YouTube, Google+ Search, Pinterest, Instagram, Bit.ly, Klout, AddThis and much more.
Stay on Top of SEO NewsCreate RSS feeds right in Cyfe to aggregate all your favorite SEO blogs in one place. Here are some SEO blogs to add to your list:
- Search Engine Watch (SEW)
- Search Engine Land (SEL)
- Search Engine Roundtable (SER)
Competitor DashboardsOnce you optimize your client dashboards and have them just the way you want them, start adding dashboards for competitors, too. Track their stats, SERPs, and create graphs to compare them to your clients.
Cyfe added 400+ more widgets when they integrated with Zapier. First check to see if there is a pre-built widget. If there isn’t, and you’re not sure how to build your own, it can be easier to “make a zap” than to create one custom.
We all have too much data to keep on top of so why not aggregate it in one place? While it may take some time to get it all pulling correctly, you will be glad when you’re done.