What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four:
- Meta fields
- On page SEO
- Incoming links
- Page load time and caching
SEO BasicsNo matter what type of site you have, you can learn to improve your on page optimization and your incoming links. Whether you can configure the meta fields easily depends on what your site is built on.
Website Builder SEOIf you used a website builder, it may or may not have some accessible SEO meta fields. For example, IM Creator provides the ability to create meta title, description and keywords for the entire site – but not for individual pages. Other website builders may not provide any meta fields at all. Ideally, it is best to be able to set different meta fields for each page on a site. If your site doesn’t support meta fields, focus on optimizing your on page SEO and building incoming links.
WordPress SEOSites built on WordPress have many more options. Originally, WordPress users installed SEO plugins. The most popular are:
- Platinum SEO
- SEO by Yoast