4 Aspects to SEO Basics for Websites, Blogs and eCommerce

What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four:
  1. Meta fields
  2. On page SEO
  3. Incoming links
  4. Page load time and caching

SEO Basics

No matter what type of site you have, you can learn to improve your on page optimization and your incoming links. Whether you can configure the meta fields easily depends on what your site is built on.

Website Builder SEO

If you used a website builder, it may or may not have some accessible SEO meta fields. For example, IM Creator provides the ability to create meta title, description and keywords for the entire site – but not for individual pages.Other website builders may not provide any meta fields at all. Ideally, it is best to be able to set different meta fields for each page on a site. If your site doesn’t support meta fields, focus on optimizing your on page SEO and building incoming links.

WordPress SEO

Sites built on WordPress have many more options. Originally, WordPress users installed SEO plugins. The most popular are:
  • All-in-One-SEO
  • Platinum SEO
  • SEO by Yoast
Today, advanced WordPress theme platforms including Thesis and Genesis have SEO fields built in. They are customizable for each page and post individually.Some WP users install an advanced SEO plugin even if their theme has SEO fields in order to take advantage of additional features. For example, Yoast rates how well your page or post is optimized and also supports Twitter cards to pull your images into Twitter whenever one of your posts gets tweeted.

Ecommerce SEO

If you expect your ecommerce store to show up in searches, having and using the SEO fields is essential. Major ecommerce platforms typically provide meta fields for product and category pages, but many of their users haven’t bothered to fill them out.The Google Panda update seriously penalized ecommerce sites that did not have enough text in their descriptions and on their category pages. If you haven’t filled in these fields and optimized  all of your pages for SEO you should.You also need to find a way to increase incoming links to your pages. Many ecommerce sites fail to rank because they haven’t attracted sufficient incoming links. Some used article marketing heavily for this and were later penalized by the Penguin update and had to remove those links.Find  out more by reading Improve Google Indexing on Your Ecommerce Website.

Image Size, Page Load Time and Caching

Many site owners make the serious mistake of using high resolution images or just images that are so large they take a long time to load. Keep in mind that not all internet users have high speed access or new computers with tons of memory.Online images don’t need to be any higher than 72 dpi. Except for complex infographics you should be able to keep them under 160 kb and under 60 kb would be even better.WordPress users can Enable Gzip Encoding and Caching to speed up their sites. All site owners should work to reduce page load time as much as possible. Discussions in the forum suggest that under 10 seconds is essential and ideally average page load times of under 3 seconds would be better.The Google Page Speed Score add-on for FireFox can assist you in analyzing how your pages are loading.Make sure your hosting is reliable too! Here are some tools to monitor your uptime

Google Webmaster Accounts

Creating a webmaster account on Google and Bing are recommended to make your site easier for them to index. Google Webmaster Tools has an SEO FAQ to answer many common questions.Image: SEO basics

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