Google`s Pet Scam Conspiracy

I have watched as the SEO experts have lined up like good little soldiers and begun cult worship of an engineer from Google, as well as his counterpart at Yahoo to some degree. It was reported over at a large whitehat/blackhat search engine conference that the Google engineer was followed around in between sessions much like Brittany Spears is mobbed when shopping.

I had not wanted things to turn out this way, but it seems I’ve been left no choice. I went to a forum with part of the below information and found a reception that was less than cordial. Amazingly, the denizens of this forum have shown how far we have to go before we can trust others online as we would like.

I figured I might stop by his new home on the Internet and invite him to give me a call. I wanted to talk about some very interesting things that had been brought to my attention about one of America’s favorite things, our pets. I even left my phone number to make it easy for him to call. I guess I should have tossed in “call me collect,” but I figure the guy’s a Google engineer, and could spare a dime to call. It seems I was wrong. No call came. Drat!

Oh well. So much for “waiting for a friend.” To get to the story, it seems Google has taken pride in their Jagger update. The only problem is there are people out there who are crying “I can’t get no satisfaction.” Now we all know Mick Jagger likes to strut, and even if this update isn’t actually named after him, I am sure he was happy about it nonetheless. Google should stifle the stuff on the engineer’s blog, as they have some explaining to do. And the status quo answers are not going to do.

Google was quick to strut their stuff with the Jagger update, as noted in the engineer’s blog. They wiped out a lot of the scraper directory sites and those who bought those links. I warned everyone not to buy them in February of this year from this very podium.  It seems they did a good job. While I like Google and find them easy enough to get along with when they spell everything out for you clearly, it’s the times when they remain covert and unapproachable that cause me to look with an eye cringed at the boys in Mountainview.

It seems that Google wants people to fill out the spam complaint report found here http://www.google.com/contact/spamreport.html, and they will start an investigation and take action on the sites they find in violation of their terms of services. However there is one common complaint that also seems to resound on the Internet, and that is one involving companies who spam Google and are displaying Google Ads on their spammed-out websites.

When I set out to write this article, I had thought that this was a rather novel spam attempt. But I am told that it had been done before, perhaps not to the degree that it is being done now, but it is still an old ruse.

So I thought that the tone of the article needed to change midstream, and I would like to thank a friend (you know who you are) for your hard work and research. I hope that this serves as well as it is meant. This is also for my Rottie, Lexus, and my cat, Gato, and for all my other pets.

Basically it appears that there is a conspiracy underway within the Pet Category on the Internet. This is perhaps the perfect category for this to occur in as it is one of the world’s most popular categories. Humans love their pets. So I am asking all the pet lovers out there to point all your friends and family to this article and to have them tell others. Then I want everyone to call, mail, e-mail people from Google and any politicians. This needs to get cleaned up.

Google has urged us to do no evil to make money. So now I am sure, as are the others here reading, that they would not want to do the opposite of what they preach to us to do, but that doesn’t seem to be the case.

I love that Google thinks they are sort of godlike with their Google Ten Commandments. If you have never seen it, take a look at this link: http://www.google.com/corporate/tenthings.html

The part I want everyone to focus on commandment # 6

6. You can make money without doing evil.

I really like this part:

Any advertiser, no matter how small or how large, can take advantage of this highly targeted medium, whether through our self-service advertising program that puts ads online within minutes, or with the assistance of a Google advertising representative.

Can “take advantage”….mmmmmm conjures up some different ideas for many people. I like to take advantage by following what Google says to help my clients get their websites listed on Google’s front pages. And I am pretty sure that is what they meant by taking advantage. Do the right thing, so to speak.

Well there are a group of businesses taking advantage of Google. Or are there? Perhaps Google follows another commandment, the one about after being struck to turn the other cheek.  However I think they may have misunderstood. Sergy and Brin, listen to this. It’s not when you’re struck by gold and good fortune that you need to turn the other cheek to the method cheats who are bringing you such wealth. You seem to contradict yourself; don’t worry, you’re not alone. But guys, you need to stop. You’ve been told repeatedly about scamming companies, yet you refuse to remove them. As a matter of fact, you have even come up with an excuse that those who spam the index may be allowed to stay as they also offer great content for users. Bullshit!

First, we seem to have some inconsistencies in Google’s word, whether from their website or related blogs. Dear Google, what’s with this chain of junk sites? It starts here, http://puppyshop.com. Then there’s an exact dupe here, http://www.puppydogweb.com also with Google PageRank. Then there is a third, www.puppies-dogs.com, which thankfully does not have Google PR……yet. And to ice the cake and seal the deal, hat tricks are always good, but grand slams are better. I present site four (4) www.breedersofpuppies.com.

Now if we scroll to the bottom of all four of these sites we find links to even more junk sites. The first is http://dogbreedersdirectory.com. Then there is this one, http://2 000dogs.com, which may be a clue to the state of these sites as it seems the builders intend to build 2000 dupe content sites mixed with junk directories.

How does that make you feel? Seems Google has been lying to us. As I understand it, there is a reasonable expectation that news-based websites would have duplicate content between them, so there should be a filter but no penalty applied. However this is not the same issue. This is a clear indication of attempting to spam a search engine, and it is allowed to go unpenalized, nor is it filtered out as it can be seen that the duplicate sites have page rank. Another of their spam offerings, http://www.puppieswanted.com, is a page with over 100 links, yet has a Google PageRank 4 of 10.

These are some of the worst abusers of duplicating sites that I have seen and this has helped them get top 5 listings for 150 different breeds of puppies. (examples: Yorkshire Terrier Puppies, Labrador Retriever Puppies) on Google.

Well let’s dig a little deeper. The Internet allows us to search things and find answers, and one answer is a company called JCOM Designs LLC. JCOM Designs LLC owns many website properties in the pet industry. Most of the sites they own use link schemes supposedly ferreted out during the Jagger update of November 2005. They use the schemes to propel the list of the pet related websites they own to front page results on Google. The sites are http://www.pupcity.com, www.terrificpets.com, http://www.terrific-cats.com, http://www.terrific-horses.com, and http://www.puppyescrow.com, which is an escrow company for people buying and selling pets. I also see that they have branched out to babies at http://www.baby-names-and-stuff.com. They have managed to deceive and cheat honest small mom and pop hobbyists and breeders with several scum cheats, link loaded awards, link loaded banners, badges and web counters loaded with links.

If a pet site owner wanted to have their site listed on the offending site, they need only partake in a banner exchange. Well that doesn’t seem too bad until you see the banner code.

Click on this link: http://www.terrificpets.com/search_engines. It is one of the badges they “give to dog breeders for ‘free search engine submission.” You will see below that each key word does very well through this scheme. The same key words are embedded in their other banners at: http://www.terrificpets.com/website_awards

Here is the banner code:

<style type=”text/css”>.tplink {font-family: Arial, Helvetica,
sans-serif;font-size: 10px;color: #ffffff;text-decoration: none;
font-weight: bold;cursor: text;}.tplinks {font-family: Arial,
Helvetica, sans-serif;font-size: 9px;color: #666600;
text-decoration: none;}.tplinks2 {font-family: Arial, Helvetica,
sans-serif;font-size: 8px;color: #666600;text-decoration: none;}
.tplinksf2 {font-family: Arial, Helvetica, sans-serif;
font-size: 8px;color: #ffffff;text-decoration: none;cursor: text;}
–></style>
<table width=”200″ border=”0″ cellspacing=”0″ cellpadding=”0″>
  <tr valign=”middle”>
    <td height=”26″ colspan=”3″ background=
http://www.terrificpets.com/images/links/images
/links_minibig_01.gif
class=”tplinks” style=”Padding-Left:10px;”>
      <span class=”tplink”>Terrific <a href=
http://www.terrificpets.com/pets/” target=”_blank”
class=”tplink”>Pets</a></span>
      <span class=”tplinksf2″>(<a href=
http://www.terrificpets.com/” target=”_blank” class=”tplinksf2″>
Dogs</a> – <a href=”
http://www.terrific-cats.com/
target=”_blank” class=”tplinksf2″>Cats</a> – <a href=
http://www.terrific-horses.com/” target=”_blank”
class=”tplinksf2″>Horses</a>)</span>
    </td>
  </tr>
  <tr>
    <td width=”59″ height=”74″ rowspan=”2″ class=”tplinks”>
      <img src=”
http://www.terrificpets.com/images/links
/images/links_minibig_02.gif
” width=”59″ height=”74″>
    </td>
    <td width=”129″ height=”62″ background=
http://www.terrificpets.com/images/links/images
/links_minibig_03.gif
” class=”tplinks”>
    <table width=”129″ height=”62″ border=”0″ cellpadding=”0″
cellspacing=”0″>
      <tr>
        <td height=”22″ align=”center” valign=”middle”>
          <span class=”tplinks2″><a href=
http://www.terrificpets.com/dog_breeds/” class=”tplinks2″>Dog
</a> – <a href=”
http://www.terrificpets.com/dogs_wanted/
target=”_blank” class=”tplinks2″>Dogs Wanted</a></span>
        </td>
      </tr>
      <tr>
        <td height=”20″ align=”center” valign=”middle”>
          <span class=”tplinks2″><a href=
http://www.terrificpets.com/dogs_for_sale/” class=”tplinks2″>
Puppies for sale</a> – <a href=”
http://www.terrificpets.com/
dog_training/
” target=”_blank” class=”tplinks2″>Dog Training</a>
</span>
        </td>
      </tr>
      <tr>
        <td height=”20″ align=”center” class=”tplinks2″><a href=
http://www.terrific-horses.com/for-sale/” class=”tplinks2″>
Horses for sale</a> – <a href=”
http://www.terrificpets.com/
dog_breeders/
” target=”_blank” class=”tplinks2″>Dog Breeders</a>
        </td>
      </tr>
    </table>
    </td>
    <td width=”12″ height=”74″ rowspan=”2″ class=”tplinks”>
      <img src=”
http://www.terrificpets.com/images/links
/images/links_minibig_04.gif
” width=”12″ height=”74″>
    </td>
 
</tr>
  <tr>
    <td width=”129″ height=”12″ class=”tplinks”>
      <img src=”
http://www.terrificpets.com/images
/links/images/links_minibig_05.gif
” width=”129″ height=”12″>
    </td>
  </tr>
  <tr align=”center”>
    <td height=”16″ colspan=”3″ class=”tplinks2″ background=
http://www.terrificpets.com/images/links/images
/links_minibig_06.gif”><a
href=”http://www.terrificpets.com/pet_supplies/” target=”_blank” class=”tplinks2″>Horse</a> – <a href=”http://www.terrificpets.com/dog_names/” target=”_blank” class=”tplinks2″>Dog Names</a> – <a href=”http://www.terrificpets.com/pet_id_tags/” target=”_blank” class=”tplinks2″>Pet Tags</a> – <a href=”http://www.terrificpets.com/dog_shirts/” target=”_blank” class=”tplinks2″>Dog Shirts</a> – <a href=”http://www.terrific-cats.com/breeds/” target=”_blank” class=”tplinks2″>Cat</a>
    </td>
  </tr>
</table>

As was mentioned above, the sites do extremely well locking up the top positions for most pet related keyword terms on Google. Here are some examples that are bolstered by the stuffed award cheat shown above:

Dogs # 1 -  80,500,000 results (Google)

Dogs for sale # 1 – 13,000,000 results (Google)

Dog Breeders # 1 – 2,760,000 results (Google)

Dogs wanted #1 – 15,600,000 results (Google)

Dog names #5  – 21,900,000 results (Google)

Dog shirts # 1 – 21,200,000 results (Google)

Pet tags # 1 – 3,340,000 results (Google)

This one is killer, and if it doesn’t spell Google fraud then nothing does. The site ranks for Pet Supplies # 10 – 56,500,000 results (Google). This, despite the fact that there was at the time of this writing no content except a “coming soon” page. http://www.terrificpets.com/pet_supplies.

Not to be outdone, and of course following the competition who happens to cheat, http://www.nextdaypets.com decided that the same idea was one that would work well for them.

Using the “Web award” scam, www.nextdaypets.com is now ranking very well on Google. Below are just a few examples of their top rankings. If you look at their “Link to us page” (http://www.nextdaypets.com/linktous.aspx), you can see how they lace their awards/banners with outgoing links to unsuspecting pet owners.  The “Web award” icon is not on their site; I believe they email this scam to pet owners.

Dog Products #1  – 47,200,000 results (Google)

Dogs # 4 – 80,500,000 results (Google)

Dog Supplies # 1 – 14,200,000 results (Google)

Dog toys # 2  – 16,800,000 results (Google)

Dog Doors # 3 – 10,600,000 results (Google)

Dog Breeds # 3 – 4,500,000 results (Google)

Pet Supplies # 5 – 54,800,000 results (Google)

To see “web awards,” “banners” and “web rings” in action for both companies, point your browser to http://www.thelongcoatshepherd.com. Scroll down to the bottom of the page. On the far left bottom is the terrificpets.com award and on the right are two awards from nextdaypets.com. At this point we have been unable to find a connection between  www.nextdaypets.com and www.terrificpets.com through “who is” research. However, noticing the similar ways that the spammers work it seems almost too similar. Add to that the fact that they are not targeting the same key words, and it seems as if a larger conspiracy is at hand.

One concurrent theme that runs through each of these sites is the Google Adsense ads which show up all over the place. I know for a fact these sites have been reported to Google’s Spam complaint department, and I do know Google uses that information to build a defense in their algorithm to stop this from happening. The problem is these pet sites are still in the front pages month to month.

Now I have some questions.

1. Why is Google allowed to continue deceiving us, when in fact 10 minutes work would delete these sites from the ranks. Why are they still around?

2. Why does Google allow Adsense Publishers websites to defraud them? Is there a better answer than that they do it because Google passes the bill on to the Adwords Advertisers who are cluelessly bidding for clicks? Google’s not losing money.

3. How much longer will Advertisers allow Google to deceive them and pull the wool over their eyes with accounting secrecy? I think it may be about time for Google to face an accounting audit like the one Enron needed.

4. Dear Internal Revenue Service, have the boys been writing off huge advertising fraud expenses? I hope not, as it is clear they are not suffering any type of financial losses that they are concerned about. As an astute agent, I would be looking for some advanced book cooking tactics.

5. How much longer can the SEO community continue to trust the major search engine corporate mouthpieces who they are allowing to blog, and who are telling us that the Google / Yahoo / Search Engine Kool Aid is safe to drink? Remember they may be made out to be good guy engineers, but they are still puppets on a string.

Be aware…be very aware…

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