Think Content and Relax

Achieving high rankings in the Yahoo! search engine requires a content-oriented approach. If you think in terms of adding content, you can relax and know you are in good hands with Yahoo!’s algorithm. More than almost any other search engine, Yahoo! is content oriented in the way it calculates its search rankings. If in doubt about your potential to rank well in Yahoo!, seriously consider adding more content.

The question arises as to what type and form of content will work best with Yahoo!’s search algorithm. As with all additional content, you have to consider on page, off page, and off site content. Consideration must be given to each of these factors when seeking extra fresh content.

Also included in your content additions must be a careful analysis of your targeted keywords. The level of keyword saturation for Yahoo! is different from that emphasized by the dominant Google search engine. You need to know the optimum amount of keywords your content will bear, without facing a potential keyword stuffing problem.

Equally important, if not more so, is the necessity of creating content that keep the needs of your visitor traffic in mind. As your potential customers and clients, your visitors are the life blood of your online business. Make certain your Yahoo! algorithm oriented content is also reader friendly for your visitors. Strongly written sales copy will work well in the search engine and even better for your site’s sales conversion rates.

Optimizing for Yahoo! is somewhat different from striving for high search engine rankings in Google. You must consider the differences in the importance of links and link anchor text. Keyword density tolerance is different. Even something as obscure and trivial as meta tags make a difference in Yahoo!, while they are of almost zero value in Google.

Overall, content is truly king in Yahoo!. If you think about being contented, you can rest more easily with Yahoo!’s search results.

One of the major departures of the Yahoo! algorithm from that of Google is in the tolerance levels of keyword usage. Yahoo! simply permits more keyword placement on the page. At rates that would probably be targeted by Google as keyword stuffing, Yahoo! even rewards almost blatant over use of your main keywords and phrases.

The generally accepted level of keyword use permitted by Google is thought to be between 2% and 3% of overall word totals. Any more keyword usage than that amount could often trigger a keyword stuffing filter. There is some thought that Google may have even cut its tolerance for keyword use down to the area of between 1% and 2% of content copy. Yahoo! allows, and some say even rewards, far higher amounts of keywords on a page than does the Google algorithm.

One thing is almost certain. Yahoo! tolerates higher levels of keyword density. What that means for you is an opportunity for some real flexibility in your writing your on page copy. Keep in mind the Google approved level of keyword density and combine it with Yahoo!’s encouragement of heavier word placement. That is not necessarily a contradiction in terms either. There are techniques for perhaps enjoying the best of both search engine worlds in the area of keyword density.

One of the best methods for providing keyword density, without stuffing the copy with an oversupply of keywords, is through the use of synonyms. As you know, a synonym is a word that means the same as another. By means of synonyms you can take advantage of the chance to gain even more searchable keywords without getting into trouble with the Google algorithm. The Yahoo! algorithm should treat you well for your writing. The Yahoo! search algorithm is thought to be more language based than Google and therefore rewards variety in your copy.

Some SEO professionals believe that the Yahoo! algorithm is more sensitive to stemming than is the Google search engine. Stemming is the use of different forms of a word. That includes either the plural of a word, or one with a slight change of word form. If this is indeed the case, then your copy can be written in more natural form. Better written content not only helps with search engine rankings but serves to better inform and to convert your visitors into customers.

While search engine optimization gets the majority of the attention from SEO professionals, consideration should also be given to your site visitors. High search engine rankings mean little if your copy doesn’t convert your visitor traffic to paying customers. For that reason, care should be taken in the creation of your on page written copy.

As a content provider, you can write for both search engines and real world visitors. Use natural language, and your site will work well both ways. Just because the Yahoo! algorithm supports what Google would consider keyword stuffing is no reason to do it. Think of the purpose of your site first and foremost in every aspect of your copy writing and your optimization efforts. The focus should be on profitability and the bottom line.

To improve your search engine results pages (SERPs) results in Yahoo!, there is a need to create more content. One way to do that is to simply add more fresh content pages, complete with individual page titles, to your website. As you add more pages, there are more entries for search engine spiders, and for visitor traffic, to find your site.

Make certain that your maintain good website user navigation in the form of a site map. Even more than with Google and its much more active Googlebot, you need to make the entry paths to your site easy for the Yahoo! spider. It simply doesn’t appear to crawl as deeply, or as often, as the Google spider.

The use of good internal linking, complete with appropriate keyword anchor text, makes it easier for spiders to crawl and index your pages. Solid internal linking serves the double purpose, of easing site navigation, for your visitor traffic.

On your incoming links, from external sites, try to get good keyword anchor text. All search engines will value it highly. It may have added value for Yahoo! due to the additional keyword placement. Anchor text will also attract additional visitors to your site. They are all potential customers for your products and services.

Adding a blog component to your website will provide additional content. The blog will also serve your site well in terms of search engines and visitor traffic. Blogs are well treated by the search engines because of their regular fresh keyword rich content, coupled with abundant incoming links. Yahoo!, in particular, treats blogs well, even more so than Google. Because the Yahoo! algorithm is so heavily influenced by content, blogs find themselves well placed in the Yahoo! SERPs.

The much maligned meta tags appear to have some value to the Yahoo! algorithm. While most SEO professionals agree that meta tags have little value to Google, they seem to carry some minor weight with Yahoo!. If you do elect to use meta tags, select new ones for every web page. Concentrate on a maximum of about five of the most important ones for the page to prevent possible spamming. Don’t over use any meta tags, and you may get some benefit from Yahoo! for them.

The inclusion in the various Internet directories, including the important Open Directory Project (DMOZ), appears to have added value for Yahoo! optimization. In particular, there might be some benefit to being included in the Yahoo! Directory. While the possibility of Yahoo!’s algorithm giving weight to inclusion within its proprietary directory, it does make some logical sense. That said, it’s up to the individual webmaster to decide if the $299.00 US fee is worth the money for the online business.

As with all search engines, incoming links are important. They have value not only to the Yahoo! algorithm but to provide roads into your site for visitor traffic. You don’t make many online sales without customers finding your site. The use of solid keyword-based link anchor text will provide strong search engine rankings. They will also help potential customers select your site from the ocean of other site options available to them.

Conclusion

Even more than with the Google search engine, content is extremely important to ranking well with the Yahoo! search engine. The Yahoo! algorithm seems to be more weighted toward content whether on page, off page, or even off site.

By ranking well in Yahoo!, you can add extra visitor traffic and potential new customers to your website. It’s also wise to not have all your eggs in the one Google basket. While Google may be the dominant search engine, not all searchers use its listings exclusively. A large proportion of keyword searches are conducted on Yahoo!. It’s therefore important, to you and your online business, to capture that market segment.

When optimizing for the Yahoo! search engine, keep content in your mind. Your site will score high rankings on the Yahoo! search engine, and your visitors will convert to customers.

You will certainly rest well.

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