There are a lot of different SEO (which stands for Search Engine Optimization) tricks, tips, and tactics out there right now. Some of them work, but most are giant wastes of time for the benefit provided.
Sadly, a few will actually demolish your rankings and worse yet, if you use a couple of the “tricks” I’ve seen for increasing your ranking in Yahoo you can count on your site being banned outright (ouch).
What if you could put up a website and have that site both indexed and databased (meaning available for display in search results) in only 72 hours?
What if I further told you that this “backdoor” technique does not require you to spend any money on PPC advertising or special listings with Yahoo?
Finally, what if I told you that this technique will actually get Yahoo to rank you higher than a “regular” page?
In a previous article for DevShed I explained how to implement RSS (which stands for Really Simple Syndication) for your website. That article was entitled “Rockin’ RSS With PHP On Your HTML”. It is that article that provides the functionality you’ll want to take advantage of to accomplish what I’m talking about here.
You see, by creating your site in such a way that it has an RSS feed of its own (and is therefore considered a “blog” or “weblog” by Yahoo), you can get your site indexed by Yahoo very quickly.
We’ve all heard that a site with a lot of keyword rich content is a deciding factor to how well your site is ranked. This is particularly true with Yahoo. The problem, however, is that it can take a long time for you to create a lot of content, and even longer to get your site ranked. To make matters worse, I’ve heard recently that search engines (such as Yahoo) will actually rank you lower if you utilize search engine submission tools … even their own! In other words, if your site can’t be found by their spider, and you are forced to “submit” your site for it to be found, you get a lower ranking right off the bat, no matter how much content you have and no matter how relevant it is.
So it seems important to find some way for Yahoo’s spider to find your site “on its own.” That “way” is with RSS.
Now once your RSS file is completed (you can easily create one for your website by hand), you aren’t done quite yet. What you then need to do is hop on over to your MyYahoo page (and if you don’t have one, create one), and add your RSS file into your MyYahoo content.
As soon as you do that, you have added an entry to the top of Yahoo’s spider queue. Your site will be indexed within 24 hours and will show up on search results within 72 hours. Further, the simple fact that the Yahoo spider found you the way it did will give you a higher ranking than if the spider finds you via “regular” mechanisms. In other words, Yahoo’s search algorithm rates sites with RSS feeds higher than it does sites without them.
It really is that simple.
But don’t go running off to do it just yet!
While what I just described will do two things — get Yahoo’s spider to index your site, and, because it found you via RSS give you a slightly higher ranking than you would have gotten otherwise – it won’t get you the highest ranking you could get with just a couple more additions.
You see, Yahoo (and Google as well) likes to see more than just a lot of keyword rich content. It wants to see content that is constantly being added to and updated. It’s one of the reasons that blogs rank so high. Most of them are updated with at least some small bit of new content two or even three times a day.
Now I don’t know about you, but the thought of being chained that tightly to my website does not exactly give me the warm and fuzzies. I would much rather have a bunch of other people all updating my site … maybe 15 or 20 times every day (or even several hundred if you like) … for free. Yahoo will then be constantly respidering your site (if you set up your MyYahoo page correctly), and because there is so much new content being added, your site will skyrocket in the rankings.
Now, lets talk about my previous articles for a minute, and we’ll tie this all together. In “Rockin’ RSS With PHP On Your HTML,” I discussed how to set up an RSS feed for your site. But what you need to do to make this extra powerful is to pull other people’s feeds into your site. You can do that using MagpieRSS.
By utilizing MagpieRSS (http://magpierss.sourceforge.net/), which is a free PHP module that you can use to add RSS feeds to your site, you can very easily have a site that is constantly being updated. Simply add in three or four (or even more) RSS feeds into that column, and bingo. You’ve got a site with tons of new stuff going into it all the time with no further work on your part required.
In fact, you could almost do that alone and get wickedly high rankings with Yahoo.
But you see, if you have the skill to go just one more step. If you do just one more thing, you can really kick it over the top.
Let me start by saying that the instant you put more than one RSS feed onto your site, you have technically become a “content aggregator.” That being the case, why not take full advantage of this status?
Now I could go into a long, drawn out, and boring explanation of what a “content aggregator” is … but really, who cares? Instead, let’s talk about what matters … your search engine ranking.
You see, many of the real content aggregators out there have RSS feeds that are little more than mushed together RSS feeds from other people. These types of aggregators can get some seriously high rankings because, as far as a search engine is concerned, their site is huge (even though it isn’t) and is being updated several times a second (even though it isn’t).
So why then can’t you do something similar? Why can’t you take the feeds that you’ve added to your site and …
Before we go any farther, let me say something now. Do not think that you can add in a bunch of feeds that have nothing to do with the keywords of your site and somehow see an increase in your site’s rating. In reality it will hurt you. If you want the highest possible rankings for your keywords, you want to add content that is relevant to those keywords.
With that said, why can’t you take the feeds that you’ve added to your site and make those feeds a part of your own feed?
Now, not only will your site be getting constantly updated with new content, but your RSS feed will show that your site is getting updated with new content as well. Yahoo’s site will see that it will need to keep pulling on your RSS file because it is constantly new. Because Yahoo is giving such a high spidering priority to sites with RSS feeds, you’ll be getting Yahoo’s spider to keep coming back to visit your site. It’ll continue to see new content being added.
You’ll be running through a little known back door within the Yahoo spider to get your site looked at more often, and because of that (along with all the new content) your site will get better rankings.
There is a little known insider secret for getting indexed by Google. Almost no one knows about this trick, and even those people that are using this trick either don’t know what they’re doing (and missing a golden opportunity) or are simply doing it wrong (in which case they are still missing a golden opportunity). Learn all about this trick by going to http://www.YourSiteHere.com
What this trick will do is get the Google spider to hit blogger, and then see a link to your site. This new link will then be added to the spider’s queue for a look — which means that, with almost no effort, you just got Google to spider your site.
And you could get really sneaky and create two or even three different blogs under different login names. Simply log into each one once a day (say at breakfast, lunch, and dinner), putting a different bit of new content from your site into each blog, and again linking the “rest” of the article back to your site.
The Google spider will then see three different blogs all linking back to you. This will push up your page rank because of link popularity and get Google to see all of the new and constantly changing content on your site as well.
Further, if you also added the Atom feed (similar to, but not exactly the same as, RSS) for each of these pages from Blogger to your MyYahoo page, you’ll get the Yahoo spider seeing all of this as well.
You’ll have Yahoo and Google all seeing three sites linking to a fourth site (your real one), and they’ll see that this fourth site is being updated once an hour or even more often than that, depending on the sources you’re using with Magpie. Yahoo will also be getting a constant look at how often your site is being updated because of your RSS feed.