Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in mind, websites are determined to make purchasing on their websites extremely easy for their customers.
One of the key things to consider when enhancing your e-commerce business is to ensure the customer has ease of use of the website to find the products or services they need. While the website ease of use is extremely important, there are other factors you should consider when enhancing your e-commerce website.
Build product information
Customers want to have as much information about the product or service as possible. You need to highlight all the features and benefits to give them a reason to buy it. Alongside this, you should give customers a chance to review items they have purchased and having a representative respond. This will build up a
relationship of trust by having someone respond to reviews, either thanking a customer or offering to resolve a negative response.
Provide customisable options
If your system allows you, include options for your customer purchases such as personalised gift wrapping, engravings or handwritten notes. Adding this personal touch to your service will boost your reputation, maximise profits and possibly cause the customer to refer you to a friend because of your excellent customer service.
Provide contact details
If a customer is unhappy with their product, or if they are unsure about a method of payment (or any other enquiry), be sure to include contact details. For customers who are unhappy with their purchase order, providing a way for them to contact you can help resolve any negative situation. If a customer cannot contact you with a query, they may go to the competition for the same product or service.
There is no point in having a well-written description of your product if you don’t put an image alongside it. Visuals are everything when it comes to selling a product. It is a great way to grab a potential buyers attention, especially if you have the product set out nicely and professionally photographed.
Provide examples of the item in use, or use it against other items, creating an outfit if you sell clothes is an excellent way to suggest other items the customer can purchase.
Further reading: Tools to create awesome visual content
No hidden prices
Make sure the customer knows the price of shipping before the final checkout. This will allow them to make a final decision rather than feel annoyed over hidden charges. Making them aware of the shipping costs will make them less likely to drop the purchase. Also, you should include as much information about the shipping as possible. Customers like to keep track of their order, so providing this information will excel your customer service.
Managing an e-commerce store should not be overly complicated and allowing the customer to use should not cause frustration. Remember to be honest about your service and allow them the chance to contact you about anything regarding their product. For more advice on how to manage an efficient e-commerce store, a marketing specialist can provide information on systems that will make establishing your business online a lot easier.