eMarketing – Titles And Link Power

A while back someone coined “Title is your friend” and this so very
true. However, many website owners may not realize the power of a web
page’s the Meta Title, Page Title, link anchors and link attributes and how
these all work together to develop a coherent search engine promotion
strategy.

A while back someone coined “Title is your friend” and this so very true. However, many website owners may not realize the power of a web page’s the Meta Title, Page Title, link anchors and link attributes and how these all work together to develop a coherent search engine promotion strategy.

Speaking from experience – most SEM firms don’t appreciate this relationship either – so for those new to search engine marketing – it isn’t about tricks, tactics, techniques, or trade secrets and all about understanding the relationship between titles and links to more titles and links. I should note that web page content is ‘still king’ – but there is a direct relationship between content, titles and links therefore titles and links are included as “content”.{mospagebreak title=Internals&toc=1} The relationships of one web page to another web page are defined by the link and what each page says about itself and its relevance to the linked to page. The relationship is a ‘link convention’ or a web topictheme, and if we look at the specific elements involved and how they relate it would be something like Meta Title > Page Title > link anchor > link title attribute > Meta Title > Page Title > backlink anchor > backlink attribute.

Obviously to have a topical “theme” between two pages a page that links to another page, should have something in common with that first page – common parts are “titles” which pass relevancy through the link in between.

If you look at all elements as the same thing or the Meta Title, is part of the Page Title, and link anchors to other pages conjoin Meta together to make meaning ‘ then not only is a web site design exceptional
well for navigability and search engine ranking but also a far superior site for visitor usability.

If you really want to achieve higher ranks and more visitation this area tends to be the single most “rank diluting’ characteristic of all websites I have every viewed. Using this methodology, you can consistently rank sites to produce 2K+ visitation a day.{mospagebreak title=Externals&toc=1} Remembering that external links are also very important – the same philosophy holds true – you will get more quality performance from any single link (whether one way, reciprocating, or cross-linked through a
consistency of Meta Title > Page Title > link anchor > link title attribute > Meta Title > Page Title > backlink anchor > backlink attribute all indicating a similar (not necessarily identical) theme.

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