eMarketing – Titles And Link Power

A while back someone coined “Title is your friend” and this so very
true. However, many website owners may not realize the power of a web
page’s the Meta Title, Page Title, link anchors and link attributes and how
these all work together to develop a coherent search engine promotion
strategy.

A while back someone coined “Title is your friend” and this so very true. However, many website owners may not realize the power of a web page’s the Meta Title, Page Title, link anchors and link attributes and how these all work together to develop a coherent search engine promotion strategy.

Speaking from experience – most SEM firms don’t appreciate this relationship either – so for those new to search engine marketing – it isn’t about tricks, tactics, techniques, or trade secrets and all about understanding the relationship between titles and links to more titles and links. I should note that web page content is ‘still king’ – but there is a direct relationship between content, titles and links therefore titles and links are included as “content”. Remembering that external links are also very important – the same philosophy holds true – you will get more quality performance from any single link (whether one way, reciprocating, or cross-linked through a
consistency of Meta Title > Page Title > link anchor > link title attribute > Meta Title > Page Title > backlink anchor > backlink attribute all indicating a similar (not necessarily identical) theme.

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