A website is just a fancy brochure.
Many companies back in the early days of the web said these exact words; some slow adopters continue to chime these lyrics. Within these words however is real innovation.
Many companies back in the early days of the web said these exact words; some
slow adopters continue to chime these lyrics. Within these words however is real
innovation. White papers, research papers and studies, case studies, product
reviews, product or service slicks, press releases, corporate capabilities,
brochures, and even glossaries of terms all have something in common… they can
be print media but also digital media. In addition, in this time when copyright
infringement is a common place and the act often occurs through ignorance,
indifference or simply “it’s not copyright infringement unless I get caught”,
there are innovative measures to gain from these unfortunate and rarely
identifiable acts. We all create,
download, read and post PDFs without any thought to the link popularity
development of this media. Google (and most other search engines) crawl and
parses the content and links within these files. A few links referenced in each
(particular in all titles) colored coded as regular text (titles are often
underlined and thus good camouflage for links) and password protected is a great
opportunity to develop your link popularity strategy. Most things, people will
download and sometimes others will post this downloads on their site,
particularly if there is no clear mention of others.
This strategy is
also intangible – link popularity develops – your ranks improve without you
continuing to work at it. As you become more successfully and clearly at some
point your content has value – quick additions of copyright ownership can be
made, logos, etc. Did you know that you could also track the use of your PDFs’
With the script editor you can seamlessly and covertly add Hitslink, Indextools,
use of every single PDF ever downloaded and opened on the web or someone’s
desktop (if hardwired access is available). Do you ban rogue spiders that
attempt to gobble up your content… think hard on this one. Recently, for a
client tested this and allowed anything and everything access. The site started
at PR3 and few backlinks, 4 months later 10,000+ backlinks and PR8.
Planning is the key ingredient but with a little innovative thinking,
you can achieve a lot in a short period.