Many companies back in the early days of the web said these exact words; some slow adopters continue to chime these lyrics. Within these words however is real innovation.
Many companies back in the early days of the web said these exact words; some slow adopters continue to chime these lyrics. Within these words however is real innovation. White papers, research papers and studies, case studies, product reviews, product or service slicks, press releases, corporate capabilities, brochures, and even glossaries of terms all have something in common… they can be print media but also digital media. In addition, in this time when copyright infringement is a common place and the act often occurs through ignorance, indifference or simply “it’s not copyright infringement unless I get caught”, there are innovative measures to gain from these unfortunate and rarely identifiable acts. We all create, download, read and post PDFs without any thought to the link popularity development of this media. Google (and most other search engines) crawl and parses the content and links within these files. A few links referenced in each (particular in all titles) colored coded as regular text (titles are often underlined and thus good camouflage for links) and password protected is a great opportunity to develop your link popularity strategy. Most things, people will download and sometimes others will post this downloads on their site, particularly if there is no clear mention of others.
Planning is the key ingredient but with a little innovative thinking, you can achieve a lot in a short period.