Never before have incoming links to a website been so important. Ever since Google came out with its PageRank ™ algorithm, other search engines have been following suit by factoring in link popularity in their algorithms (altavista, inktomi). Search engine savvy webmasters have been looking at effective ways to build up link popularity. For Google however it wasn’t (and still isn’t) just the number of incoming links that is important, it is also the quality of links. Google copyrighted its technology and it is called PageRank(tm). All that you need to know is that PageRank is an indicator of the ‘value’ (in Google’s eyes) of a specific website based upon inbound links, and the value (PageRank) of the site that links to you. “Dear [Webmaster / Name],
I was surfing the net and came across your website [url]. I noticed it was a quality site and decided to include a link in my [related sites / Other resources] list on my similarly related website [url von link list].
I believe our websites compliment each other well and would appreciate it if you could link back to me. The way search engines value link popularity will mean we will both also hopefully benefit from higher rankings.
I look forward to your reply.
The above works quite well. DO visit the site and make sure you try your hardest to get a full name to keep the email personalized. Dear Webmaster simply does not have the same effect as Dear David Johnson…
You must already have a visible link to their web site before you ask for a link yourself! This is important, a webmaster may well now feel obliged to make the effort for you. If after 1 week there is no reply or no link back to your website, send out another email asking if they received your last email mentioning that it is only fair they reciprocate the link otherwise the link space will have to go for a website that is willing to give a link back, and that the link will be removed within 3 days otherwise. Many of the webmasters you contact may not even realise they have such good PageRank and that their site has great potential to rank well because of it. Be sure to emphasise that their ranking will get a boost as well due to the link from your own website.
You should be able, in the vast majority of themes, to be able to find good link candidates and send out emails to at least 20-30 webmasters/contacts. If even only 50% of them agree to link back to you, then you are going to get a great boost in Google PageRank and in link popularity overall.
Of course, your first objective is to get links from the major directories. Especially the ODP (www.dmoz.org). Also look for smaller theme specific directories which you can submit to “keyword +directory” (or ‘links’ or ‘category’ or ‘resources’ or ‘submit url’ ).
If your site does have very good content, you will get linked to naturally. The very best way to get linkpoularity / PageRank is to build sites that webmasters find of value and which they voluntarily link to.