Everyone wants their website indexed by the major search engines. It’s a reasonable desire on the part of a website owner. Without inclusion in the search engine listings, there is no chance of receiving any search-related visitor traffic for your most important keywords. In fact, you will receive no search engine generated web traffic at all. For that reason, and many others, your site must get indexed by the most important Internet search engines.
You often hear people suggest that you must either manually or electronically submit your website or blog to the various search engines. Don’t listen to them. There is no need to submit your site to the search engines. The entire idea of needing to submit a website to the search engines is simply a myth. A better idea is to let their spiders find and crawl your site. They will index you.
The search engines make regular crawls of the Internet. Their computer program robots, more popularly called spiders, are constantly crawling the world wide web searching for new websites. One of those sites will be yours. All you need to provide for the spiders is an open path into your site. Once that pathway is opened, the little robot spiders will crawl your site. All you need to do is make that visit for the robot spiders an easy and inviting one. The spiders will take care of the rest.
There is no good reason to submit to the search engines. Unlike Internet directories such as the Open Directory Project (better known as DMOZ) or the Yahoo! Directory which require manual submissions, the search engines index sites without you ever having to submit to them.
A website will be indexed with as little as one link from a site already indexed by the search engine. For example, if a site that is included in the Google search engine links to your site, the spiders will follow that link. Once the spiders crawl your site, it’s almost immediately part of the Google index. It’s that simple. Users of the Google Toolbar can also tell they have been indexed as their PageRank meter will turn from grey to white.
It is thought by a number of search engine optimization professionals, that a site found by Google will rank higher than one that uses Google’s site submission process. There are also many people who believe, perhaps with some good evidence, that websites using Google’s submission page don’t get included by the search engine industry leader.
Other search engines, notably Teoma and Wisenut, are often difficult for some novice webmasters to even locate the submission page. Many search engines simply don’t have easily located free submission options. Of course, that is not always a bad thing, as search engine submissions, through their submission pages, are often very slow.
Their only method of inclusion is often to have their spider crawl a link from one of their indexed websites to your new site. While experienced web professionals usually have no difficulty in getting indexed by all of the search engines many novices find the process very difficult.
Many novice webmasters are simply unaware of the ways to get a site included in the various search engines. In fact, the widespread lack of knowledge on the subject has spawned an entire submission industry. There is certainly no need to use the various electronic submission services especially for gaining entry into the Google search index.
There is a shady side of the submission industry and much of it is based on sending spam e-mails. The supposed inclusions take advantage of the fallacies surrounding search engine indexing. Further misconceptions arise when many people new to the website business believe that their sites must be resubmitted to the search engines on a monthly basis.
Once a website is indexed by the search engines, it remains indexed. There is simply no need to keep submitting it. There is also a myth that each and every page of a site must be submitted separately for inclusion. That is simply not the case. There is also no need to submit to the hundreds of minor search engines on the Internet. Inclusion in the majors is usually enough for virtually all practical purposes.
As with the home page, there is no need for the continual sending of pages. The search engine spiders will deep crawl a website’s internal pages, provided they are created properly to allow for spidering. Following the deep crawl, the internal pages will also be indexed by the search engine.
Be certain to include a site map as part of your website design. It serves a dual purpose. First of all, it enables the search engine spiders to crawl all of the pages of your site. Secondly, a site map doubling as a site menu helps your visitors to easily navigate your site.
All that is required is a link from a previously indexed web page. Of course for many new webmasters that is more easily said than done. The problem that arises then for many website owners is getting that first link from an already indexed site. There are several good and proven techniques for getting a previously indexed link to your site.
One time proven method of getting a link to your site is to offer a link exchange to other webmasters whose sites are already indexed. A friend or business associate is likely to swap links readily with you. If those options are unavailable, try exchanging with business sites that complement your own but are not competitors. Out of a number of link exchange requests, you are certain to achieve at least one link into your site. That is enough to get your site crawled by a spider.
Another technique for getting an incoming link that also pays long term benefits is submitting your site to an Internet directory. There are many smaller directories that provide almost instant inclusion. Since the directories are often crawled on an almost daily basis, your site will be indexed in as little as one or two days.
Posting in message forums will get your site visited by a search engine spider. Many Internet discussion forums allow for the use of a signature link back to your website. If they do, be certain to use one for your posts. As a good Internet citizen, and to ensure that you develop a solid reputation, be sure to post good quality answers to questions. While you will get a link back to your site, due to the daily spidering of the forums, you will not develop a customer base by being a hit and run poster.
Like adding your site to a directory, joining a message forum can pay off with a link to your site getting you indexed now. It can also pay long term dividends by providing you with a solid reputation as an expert in your field. Don’t waste such a valuable opportunity foolishly by being an irresponsible poster.
Post comments on blogs. While not all blog commenting systems are links that spiders can follow, many blog commenters do provide that capability. As with forum posting, leave a link back to your blog to attract not only search engine spiders, but potential visitor traffic as well. Be certain to post only helpful and informative posts on blog comments. Failing to do so may find your post deleted as spam. Bloggers do not hesitate to remove posts that they do not deem to be acceptable.
Create top quality content for your website. People will always link to a site that has strong content that is useful and informative to their own visitors. By providing interesting and helpful web pages, other website owners will link to your site naturally. Those incoming links serve as natural entries for search engine spiders.
Be sure to promote and market your website, even if your site is not included in the search engines at that point. By spreading the word about your site, using even the most mundane promotional methods, your site will almost certainly attract some interest. With that interest will come some natural links to your site, resulting in your site being indexed as well.
There is simply no need to submit your site to the major search engines for inclusion. The search engine spiders will find your site on their own.
What you need to do is provide the spiders with incoming links to travel into your site. There are many good ways to add those important incoming links to serve as pathways for the spiders. Create an entry to your site and the spiders will crawl right in.
With a properly designed site map, the spiders can also crawl deeply into your interior web pages and index them with little difficulty.
Let the search engine spiders find your site. It’s the best way to be indexed by the search engines.