Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy.
When it comes to delivering your ebook in ebook format, you’ll find yourself with many options to promote and distribute it; the Internet puts the world at your fingertips if only you know how to tackle and leverage it.
Thankfully for all of the ebook writers out there, social media brings people together and provides the tools that you need to easily get the word about your work out to the masses, helping you to generate interest, fans, and, ultimately, sales.
Here are five easy ways to promote your ebook using social media:
1. Create Informative, Compelling Profiles
Once you’ve determined the networks that you want to tackle, with the giants like Facebook and Twitter almost certainly among them, the first step in introducing your ebook to the world is to create informative profiles that not only help readers to quickly and easily understand what your story is about and what it has to offer them, but also contain the kind of tidbits that make your ebook truly compelling.
The method for achieving this will vary depending on the profile; for example, Twitter allows you a very limited amount of room to describe yourself and your product, while Facebook gives you much more freedom and space. With that in mind, you’ll need to work with what you’re presented with as you create your profiles, always finding that delicate informational balance that will create the interest that you need to inspire sales.
2. Be Active, Stay Active
With informative profiles online and new fans beginning to find and follow you, the time has come to focus on the true purpose of social media: engaging with real, live people.
To this end, take a few minutes each day to add content to your pages, answer questions, involve yourself on other similar pages, and generally present yourself as a living, breather author instead of a mere ebook-selling robot.
The truth is, you’ll be surprised at just how little effort it takes to draw people into your web of imagination. One of the most prevalent myths about social media marketing, whether for an ebook or any other product or service, is that it takes copious amounts of time to stay engaged enough to make good things happen, but that simply isn’t true. A little effort goes a long way, and your fans and followers will appreciate every minute of it.
3. Find Influencers to Help Get the Word Out
Influencer marketing is the fastest way to see the actual results. Get just one influential Twitter user tweet out your book offer: And you’ll see dozens of leads coming in within just a few seconds.
Influencers may add the powerful social media context to your book and your brand and get you those needed leads and publicity.
The trick is engaging those influencers.
Ego-bait is one of the most efficient ways to attract those influencers. You can go as far as getting those influencers contribute to your eBook to later engage them in promoting it.
You can also use influencer connection platforms like Tomoson to find influential users across many social media platforms. Tomoson supports
You can specify a minimum number of followers required to make an offer for your project. It saves time and really helps you find your core influencers to start with:
4. Add Multimedia to Your Bag of Tricks
As a writer, it’s likely that you enjoy and relate to words more than any other informational medium, but don’t let that perfectly reasonable prejudice allow you to overlook the power of multimedia to catch attention and drive clicks on the web.
By its very nature, social media platforms tend to present information in small, easily digestible packages, beckoning users to follow through with a click if they want to learn more. With millions of these packages floating around at any given time, though, it can be very easy to have your particular message get lost in the mix.
In order to draw even more attention to yourself and your masterpiece, consider leveraging multimedia like unique artwork, related photography, and trailer videos to help to capture the attention of your social media visitors.
Here’s a huge collection of visual marketing tools to use to create and market your images.
5. Continue to Engage Your Fans and Followers
Even once you’ve got well-aged profiles online, full of content and teaming with new followers, the trick to continued success is to continue to personally engage and contribute every single day.
Besides giving your ebook the dedication it deserves after months spent writing, maintaining a well-liked social media presence will also set you up for future success as you continue to forge your writing career.
And there is a sequel coming… isn’t there?
“Check what keywords your competitors are using, and build better content to win their traffic.” Sound familiar? While that statement represents one traditional approach to keyword research, it could also kick off a losing battle. You really want to be where your competitors aren’t, but where you can still find lots of traffic looking for what you have to offer. To do this, you may need to do a little research off the beaten path.