“Check what keywords your competitors are using, and build better content to win their traffic.” Sound familiar? While that statement represents one traditional approach to keyword research, it could also kick off a losing battle. You really want to be where your competitors aren’t, but where you can still find lots of traffic looking for what you have to offer. To do this, you may need to do a little research off the beaten path.
To totally misquote Barbie, “Writing original content is hard!” Well, if it was easy, anybody could rank, right? When you need to create something new on a daily basis for your blog, it’s tempting to find a great piece of work and just copy it. That’s illegal – but there is a legal way to do it.