The sales profession always changes and moves faster than ever before. As New Year’s Eve, this is particularly true for sellers to learn some smart tips and tricks during the rush and probably you can create a solid recipe to increase your sales performance.
No matter in what industry you work and what worked well for you several years ago is not critical for today. Now it is a high time to sell. Everything is changing and we should learn to be open to new changes and improvement of your sales performance.
This is a time to be a weight off shoulders and cut down your cost of selling. Here are 6 smart tips and tricks to boost your sales performance.
1. Get product reviews
As you know that the power of product reviews plays a huge role in online business. 88% of people read and trust online reviews as well as personal recommendations. The pages with good customer reviews cover 58% more visitors than those pages without online reviews. This approach will help search engines refer to your website and make it easier for clients to get what they need.
90% of Amazon buyers read reviews before making a crucial decision. Amazon prioritizes an importance of seller performance, especially your top products are in the top positions.
Make sure that just 40% of customers form an opinion about the product after reading 1-3 reviews. To make them get quick sales decisions, you can build up a list of review websites or write a list of review where you can mention your product. For example, you sell online mattresses, you can create a post that shows 10 best mattress reviews, including your one in the top.
On Christmas eve, you can write top reviews related to certain holidays. For instance, Sleep Junkie published a post about Best Black Friday Deals on Mattresses.
Video reviews can also work wonders, increase CTR by 65% and reduce the number of unsubscribers by 26%. If you know customers that have liked your product, you should go to them and get a free video review like Rosenfeld Injury Lawyers did on the website.
Getting product reviews on your website will help customers make a buying decision and improve your engaging experience with them.
2. Keep an eye on long-tail keywords
For highly competitive services and products, using the exact keywords is crucial to your organic SEO efforts and successful sales. Keywords help you define how frequently your website will appear in search results, especially when a potential client is searching for a service or product on your website.
Today long-tail keywords help your customers be much closer to a sale and make a right buying decision. For example, “women’s boots on sale” is a highly targeted search phrase than “women’s boots”. If you decide to use this long-tail keyword, you can drive and convert consumers who are ready to buy.
There are different tools like SE Ranking and Google Keyword Planner that help finding profitable keywords for your online business. As soon as you discover the competition and popularity for a certain keyword, you can work on the list of target keywords for your website.
Now search engines always show products to customers based on their search queries that they are looking for. Right keywords are important for the success of your e-commerce website.
3. Create Unique and Rich Product Descriptions
It’s no surprise for everyone that search engines prefer unique and relevant content. This is a very time-consuming way, especially for e-commerce business. For this reason, they prefer using duplicate descriptions provided by manufacturers. Hence, you are in danger of being filtered by search engines because of plagiarism.
To avoid uniqueness, you should create unique and relevant product descriptions and write all important information about your products to encourage customers to make a purchase from you.
Product descriptions should be minimally 300 words, especially if you have online store and sells the same products year after year. Try to use lots of keywords and phrases related to your product. You can use LSI keywords for making synonyms and associated words.
The key output is to ensure search engines that your website provides unique content on every product page that helps customers land out there.
4. Optimize website load speed
Website load speed plays a crucial role in search rankings and exerts a good effect upon conversion rates. Based on the Akamai and Gomez surveys, half of visitors wait a website to load for 2 or less seconds , and they prefer leaving a site if it isn’t loading in 3 seconds. Good site load speed is important for e-commerce websites. Amazon puts much attention to this factor as one-second delay in website load speed would cost a company $1.6 billion in lost sales per year. 79% of website shoppers never return to the website by reason of a poor shopping experience online.
Clearly, most online shops and businesses should pull socks up into optimizing website loading speed. You can easily check your website’s load time with Pingdom that helps reveal all possible drops in site speed and evaluate how long a site loads.
5. Offer discounts
If you really care about your e-commerce conversion rate, using different discounts can be a good way to increase your sales performance. Daily deals and seasonal discounts can make your product the number #1 in your category.
As you know Amazon has special sections under the “Hot Deals” and “New & Noteworthy” categories that can generate much traffic. Posting your products in related categories can give you much exposure on the page and allow your potential clients view offerings at a glance and encourage them to make a purchase.
6. Interact with Customers on Social Media
Social media presence is important for your sales performance. Actively engaging with your users can increase your brand awareness and strengthen your customer relationships. The most effective way to interact with your target audience is to publish unique and interesting content that can intrigue them and share it in social networks.
Similar to point number 5, you can make different contests and special offers, and offer discounts to the winner. Make sure that every share on social media is a free advertising and the chance to build a strong relationship with potential customers.
The Bottom Line
Using these smart ways effectively and consistently over time can help you improve your sales performance and gives a good grounding in the successful e-commerce business. It means that your website gets a good online visibility among your competitors and you are doing well to gain over clients trust and satisfaction with your service.
Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.
The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.
Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.
1. SE Ranking
Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.
When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.
Here are some amazing benefits of using SE Ranking:
- To track website positions at any location in the world
- To perform a comprehensive website audit
- To check and analyze backlinks
- To find profitable keywords for your projects
- To group keywords with search volume
- To manage social media campaigns
Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.
Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.
Here are a few great features of Ahrefs:
- To find new content ideas with Content explorer
- To monitor competitors’ link profiles
- To conduct a detailed crawl report of websites
- Get alerts for competitors’ new links
- To get notice of broken links
If you want to learn more about Ahrefs, you can use a free trial within 14 days.
Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.
The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.
To find out more about Alexa possibilities, you can try a 7-day trial.
Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.
Once you enter a website or a list of websites, you will get data on:
- What are the basic traffic sources (Search, PPC, Email, etc.)?
- What are the main competition’s online strategies?
- How much traffic are they receiving?
- How the traffic strategies vary among your rivals and countries?
- Do the rivals use the same traffic sources?
If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.
Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.
When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.
To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.
Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.
Vick ParchaniVick Parchani is a marketing specialist and founder of Magicdust Pty Ltd. You can contact him at Twiiter @ magicdust. Here is the answer:
- Moz Pro tools
- For ranking – Rank Watch
- For back link analysis – Ahrefs
Dave SchneiderDave Schneider is a co-founder of blogger outreach software NinjaOutreach and manages his own blog called as Selfmadebusinessman about a successful online business. You can find him at Twitter @ SelfMadeBM. Here is the answer: The must have tools I use to manage my campaigns are NinjaOutreach, Google Docs, and HootSuite.
Sue Anne DunlevieSue Anne Dunlevie is a website owner of Successful Blogging and a blogger who helps beginning bloggers make money online and get a success online with their blog. You can connect with her at Twitter @ SueAnneDunlevie. Here is the answer: I’m a huge follower of Backlinko.com and have taken Brian’s “SEO That Works” course and wrote up my own case study here on how I increase my traffic by 300%. I also build quality links with fellow bloggers through blogger outreach. And I make sure to do on-page SEO tactics like this infographic explains.
Atish RanjanAtish Ranjan is a founder of TechTricksWorld and has been blogging since 2010. You can find him at Twitter @ atishranjan. Here is the response: When it comes to SEO helpers, I mean SEO tools, I am very selective in this regard because we cannot trust each and every tool that we find on internet. Here are 3 SEO Helpers of Atish:
- Long Tail Pro (LTP): I don’t see any other tool for keyword research when I have LTP. It is more than amazing to do extensive keyword research and beating the competition. I use LTP every day.
- Ahrefs: When it comes to link analysis of a site, I cannot find any tool better than Ahrefs. I use it to analyze my own blog’s links, and even I use it for analyzing the competitors’ sites as well.
- SE Ranking: I have been using SE Ranking for more than 6 months now, and I am very much impressed with its reporting. I mainly use it to keep a track of the keywords ranking of my blogs. I have just set the keywords and search engines, and I get updates in my email in the form of a PDF file with detailed report.
Razvan GavrilasRazvan Gavrilas is the Founder & Chief Architect of cognitiveSEO & BrandMentions, tools to help you monitor, research and improve your digital marketing. Razvan has over 15 years of internet marketing experience and has improved the digital marketing strategy for both small businesses and large enterprises. You can find him at Twitter @ razvan_gavrilas. Here is the response: ” One of our strategies at cognitiveSEO is to publish amazing content on our blog and on others. To do this correctly, it’s important to understand what type of content works in our niche at a specific moment in time. One technique I use to generate ideas is to track the fresh content that appears on the web. Let’s take the example of “content marketing”. I track this topic on a weekly basis. I focus on the most shared posts. Using this method I can understand what the market is looking for at a specific moment in time. This method helps me to generate new & relevant content ideas. One I identified the successful content I try to create better & remarkable content on the identified subtopic. For tracking fresh topic mentions I use Brand Mentions. ( it’s great for tracking our brands mentions also ). After I publish the new post I track it’s efficiency over time. I use sharedcount.com for tracking the shares of all my posts (most useful on guest posting where you do not have access to traffic data). This can be automated using Google Sheets and their API in order to extract the counts every-time you look into the sheet. It’s also important to do A/B testing to increase visitor satisfaction and decrease bounce rates. For this I use Marketizator. For Twitter outreach I use ContentMarketer.io. It’s helpful when I have to outreach to more than 10 people because the manual process is time consuming. The last but not the least: I massively use cognitiveSEO ( eating my own dog food ) to track the evolution of the link profile, the rankings and the content on our site. I stay up to date with critical SEO issues that might appear for our sites with the email alerts that the system generates.”
Kristi HinesKristi Hines is a freelance writer, copywriter, content marketer and business blogger of Kikolani. She helps creating high-quality blog content, ebooks and web copy for your business. You can connect with her at Twitter @ kikolani. Here is the answer: I’m loving Impactana lately! It’s the fastest way to find the most popular content for outreach purposes in terms of social popularity, link authority, and traffic. It also helps when I’m looking for great places for my ghostwriting clients to guest posts as I can assure them they are truly authoritative sites all around.
Simon KloostraSimon Kloostra is a web designer, SEO specialist and website owner of Joomla SEO. He provides SEO Audits for Joomla sites. You can contact him at Twitter@ simonkloostra. Here is the answer: My favourite tool is the Search Analytics part of Google Search Console, as it already helped me discover keyword opportunities that I would never have thought of myself. Sorting the tool on Impressions often brings up very interesting keywords that you already rank for without actual clicks yet. Some simple improvements on the page or metadescription can already significantly increase CTR then. Another great tool I like is Onpage.org. I often perform technical SEO audits for clients and Onpage really helps me to find the most serious issues around this. Of course I also still use Screaming Frog SEO Spider for this, like almost anyone in the SEO field. As an overall SEO tool I like SEMRush, as it helps me find information about keywords, but also quick domain overviews, while they also offer Technical SEO Audits and Rank tracking. For dedicated rank tracking I also recommend SEranking, as it tracks rankings very accurately in multiple search engines on a daily basis. Especially the option to re-check on request is very nice for projects that I am focussing on.
Adam ConnellAdam Connell is the founder of Blogging Wizard and a marketing director at UK Linkology. You can find him at Twitter @ adamjayc. Here is the answer:
- SEMrush – This tool manages a lot of different tasks, but it’s competitor research functionality is excellent. It tells you exactly which keywords your competitors are ranking for.
- BuzzStream – If you want to manage outreach campaigns, this tool will do it. It’s perfect for teams or individuals. Strangely, I find it works equally well as a CRM and it fits my workflow better than any other regular CRM tool.
- Ahrefs – Backlinks are still a big part of SEO. With Ahrefs you can do a lot more than finding which backlinks are pointing to a website/specific page. There’s now a big cross over between SEMrush, but I still prefer Ahrefs for checking backlinks & SEMrush for site auditing & keyword research.
Jordan KastelerJordan Kasteler is a digital marketing strategist, social media marketer, speaker and blogger of Jordan Kasteler site. You can connect him at Twitter @jordankasteler. Here is the answer:
- SEMRush – for organic ranking history
- SpyFu – for Paid Ad intel
- Majestic – for link Intel
- Linkdex – for client reporting
- Screaming Frog – for site crawl intel
- URL Profiler – for various site intel
- BuzzSumo – for social share and influencer intel
Wayne BarkerWayne Barker is the head of Boom Online and specialist at SEO, analytics and link building. You can connect him at Twitter @ wayneb77. Here is the answer: Day to Day
- Liquid Planner – this is where we keep all clients work organised across the entire company. It goes that little but further than basecamp or asana, it helps us track time and keep clients on budget and staff at the right levels of work.
- Trello – we use this for more specific campaign management, that might be a content calendar or tracking technical changes to a site.
- Buzzstream – organising contacts for outreach is a mammoth task and Buzzstream is the bees knees for this.
- Advanced Web Ranking – despite what you may have heard rank tracking is still super important and AWR has it nailed. In the last year that have added loads of features that make it essential including research functionality similar to SEMrush.
- Botify – this is like Screaming Frog on speed in the cloud. Incredible software for identifying and isolating technical issues. You can crawl on set dates and compare crawls. You can set up segments for each of your sites so that you can identify problems in certain areas. Brilliant.
- Sistrix – the original visibility tool and one that we have only recently added to our toolbox. Quickly becoming essential for finding canonicalisation issues, ranking issues, market visibility, competitor research and pitching.
Joe WilliamsJoe Williams is the founder and Chief SEO Trainer for Zen Optimise. You can connect him at Twitter @zenoptimise. Here is the answer: Technical
- Google Analytics and Google Search Console: ideally these should be linked together and this helps in identifying the “low hanging fruit” keywords which you already rank in the first two pages but not in the top three positions.
- Screaming SEO Spider: great for doing a technical SEO audit. Although I find the Inlinks and Levels particularly useful as you get an idea of how link juice is flowing around a website.
- Yoast SEO WordPress plugin: if you use WordPress it just makes your SEO life easier and it has many feature updates enhancing it further.
- Semrush: I’ve been a long time fan and have written an in-depth Semrush review before. I love the competitor keyword research it offers and if you can afford the Guru package, the historical keyword ranking data can be a god send for diagnosing SEO penalties for client work.
- Positionly: a keyword ranking tool. It’s not the cheapest or most expensive but it has a good level of features while maintaining an Apple like level of simplicity.
- Google Keyword Planner: if I could only have one tool for keyword research, it would have to be this tool. You have to think creatively to get the most out of it and not just rely on keyword ideas from a few seed keywords.
- Buzzsumo: with so many backlink analysis tools it surprising one wasn’t created for content and social shares earlier. This tool is great for researching successful content marketing campaigns and identifying key influencers in your industry.
- Buffer: a simple but effective free way of sharing content with your social followers.
- IFTTT: it’s great for social media and content marketers because it can post, save and do lots of clever things with content on all of the major social platforms.
- Open Site Explorer: more aimed at beginners and intermediate level SEOs but I often find myself using it for light backlink analysis research because it’s so easy and quick to use. I also find its Page Authority and Domain Authority generally pretty accurate and useful.
- Majestic SEO: if I need to go more in-depth for backlink analysis, this is my go to tool.
- Ahrefs: much more than just a backlink analysis tool these days but close on Majestic’s heels as one. I don’t believe there will ever be an all in one SEO tool that is great at everything, but Ahrefs is trying to to prove me wrong and is having some pretty good success in doing so. Definitely one to keep an eye on if you’re not already.
Brittany BergerBrittany Berger is the Content and PR Manager at Mention. You can connect here on Twitter at@bberg1010. Here is the answer: My favorite tool for managing campaigns is BuzzStream. At least for me, the hardest part of the campaign is keeping track of everything once we’re in the thick of it. Keeping straight who’s responded, who hasn’t, who said ‘no,’ who we need to follow up with, etc. So our content team uses it as a CRM/contact manager for all marketing outreach – from linkbuilding to planning webinars. Since it’s built for marketers, it has features specifically for tracking SEO and content, which is really nice, and a Chrome plugin makes it really convenient.
Zac JohnsonZac Johnson is a well-known entrepreneur and online marketer with nearly 20 years of experience and runs his own blogs like Blogging and Zac Jonson. Here is the answer: Three must have tools that I use for nearly all campaigns and websites are:
- LongTailPro – Great for quick reports on keywords I might not already be targeting, while also keeping an eye on the competition.
- SEMRush – A wide range of tools underneath one platform. Great for picking out keyword movement, keeping an eye on the competition and also for running SEO site audits.
- MonitorBacklinks – Another advanced tool for keeping your competition under the microscope and seeing where they are creating new backlinks. Also good for your own link management as well.
- Domain Authority Checker – A great tool that allows you to check your domain authority, page authority, Moz rank and its completely free.
Chris EvansChris Evans is a trained SEO and marketer who blogs for a living. He runs his marketing website Passiveresidualincomeideas. Here is the answer: My two main tools that I use on daily basis are Jaaxy and Scrapebox, they cover all my SEO and research needs. On occasion I use Google Trends to see what ideas are proving to be popular in my chosen niche – always full of good ideas if you are hitting writer’s block. I don’t opt to use any of the ‘online’ autoresponders as they tend to be a little bit too fussy these days with links etc. Instead I have been using Atomic Mail Sender run off my own SMTP server over the last year and I can’t find any complaint with it! For social media campaigns I always use Buffer – for such a small monthly fee you can’t really go wrong and once again, they have never let me down. And finally WordPress – all my sites are built on this website builder. The choice of themes and plugins are second to none in my book. That’s it really! That’s all I need to run my online businesses successfully. I do also use the more typical services like Google Analytics and Adsense but I didn’t think it was worth mentioning them ( everyone uses them! )
Pratik DholakiyaPratik Dholakiya is a digital marketing specialist, speaker and the co-founder of E2MSolutions.com or MoveoApps.com. Here is the answer:
- Ahrefs.com – I use their site explorer quite often to analyze backlinks profile of any website.
- Moz Tools – All the tools by Moz are fantastic and I do use Open Site Explorer, Moz Analytics, Fresh Web Explorer and Followerwonk on a regular basis. They all help in easing my analysis and data research process for different types of work I do.
- AdvancedWebRanking.com – This is my go-to resource to track rankings of all the campaigns I look after. Very user friendly and I’m in love with their interface.
- BrandWatch.com – This helps me staying updated with all of my personal mentions on the web and the mentions about my companies as well.