Increased Brand Awareness via PPC and SEO

You know how to optimize a site for the search engines using keywords, but what if you or your client want to promote awareness of a brand? Believe it or not, this is another area in which the search engines can help. SEO combined with sponsorted text advertising can provide powerful results.
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PHP Search Engine Optimization

You want to convince search engine spiders to crawl your pages frequently. You need to put in keyword-rich, dynamic content to help convince the spiders to check your pages regularly. Unfortunately, many spiders trip over dynamic pages. How do you fix this problem? Use PHP to give your dynamic pages static-looking URLs. Roger Stringer explains how to do it.
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