Most email newsletter editors face the same problems at one time or another. In fact, the difficulties with the newsletter usually fall into one of three general and equally important categories: not enough subscribers open the email from their inbox, too few who do open the newsletter click through to the website itself, and the resulting number of website visitors who become buyers of the advertised products and services is disappointing.
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Latest posts by RichardBall
- Email Newsletters: Improving Opens, Click-Throughs, and Conversions - November 23, 2004
- PPC Bid Management Strategies - November 15, 2004
- Email Newsletters: Testing, Testing, 1, 2, 3 - October 4, 2004
Latest threads by RichardBall
Recent Posts
PPC Bid Management Strategies
Engaging in a pay-per-click ad campaign with the major search engines can be
confusing–and costly. Is it worth it to bid for the top spot? How much
can you afford to spend, realistically? Richard Ball walks you through the
cost-per-click equation and warns about the potential pitfalls.
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Email Newsletters: Testing, Testing, 1, 2, 3
Wondering what to do to improve the click-through rate from your email newsletter? Wayne Hurlbert illustrates how to test new formats in your newsletters to help pinpoint what is working and what is not.
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