Cosmetic Surgery Marketing: Inbound Marketing and SEO

Let me start by saying that while this article is focused on cosmetic surgery marketing, what I’m going to be talking about is principles that in many respects can be applied to nearly any business or website. If you’ve been devoting most of your effort to link building and neglecting the social marketing side of your business, you really need to read this.
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The Problem With Your Website

I get emails and calls all the time from people asking me how they can get more traffic to their site. Often, in about five seconds of looking at their site and talking to them on the phone I come to one undeniable conclusion: the problem isn’t that they aren’t getting enough traffic. It’s something else — something that they might not want to hear.
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Dominating Local SEO

Yesterday I introduced you to John Pepe, owner of Pepe Tile and Installation. He comes up in the number two position for a Google search on "south jersey tile." I showed you what he did right to earn that position, and talked about a few things he could be doing better. In this article, I’ll cover what he could be doing to dominate his local search space in depth, and give you plenty of suggestions that you can apply to your own website.
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