SEO Ethics: Which Hat To Wear

There are many ways to optimize your website so that it ranks highly in the major search engines. Not all of them, however, are considered ethical. Then again, there are some SEO professionals who believe that ethics don’t even enter the equation. Who is right? Wayne Hurlbert discusses “white hat,” “black hat,” and “grey hat” SEO ethics, and the reasoning behind each stance. If you care about how your website is perceived by the search engines, read on.
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Eight worst search optimization techniques

Some webmasters and SEO companies will use any means they can think of to get a high rank in search engine listings. That’s not always a good idea. Krissi Danielsson gives a detailed list of eight search engine optimization techniques you shouldn’t use, and why you shouldn’t use them.
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