Understanding the Buzz About Buzz Marketing

It may sound like a new buzzword, but it’s really one of the oldest forms of marketing. It doesn’t matter whether you’re online or offline, you should never overlook buzz marketing. This article, the first of two parts, explains what buzz marketing is, helps you understand how and why it’s generated, and warns you about the possible hazards.
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The Changing Tides of SEO

Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic.
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