Steps to Higher Rankings and Traffic

There are a number of things you can do to rank more highly on the search engine results pages. In this article we cover keywords in title, internal anchor text, the inverted pyramid concept and introduce you to conversion rate optimization basics.
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Google Website Optimizer Review

Google Optimizer is a free product from Google that allows you to run A/B and multivariate tests. All you need is a Google account and the desire to make more sales. In this article I will review Google Website Optimizer, the setup, the effects on search engine rankings and touch on the topic of cloaking (since Website Optimizer is in part a cloaker).
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