Google AdWords: Beyond Text-Based Search Ads

This is the fourth and last article in a series that guides you in using Google AdWords. In this article we’ll cover keyword strategy, taking a look at the use of negative keywords; consider the AdWords contextual network; and see how to use image and banner ads.
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Building Landing Pages for Google AdWords

In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that’s where conversions actually take place. This article is the third part of a four-part series.
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Ivan Strouchliak

Latest posts by Ivan Strouchliak