The Need for a New Gauge: Moving Beyond Visual or “Toolbar” PR Rankings

Contrary to popular opinion, visual PageRank is not the best tool for evaluating the popularity of specific Web pages. Not only is it often out of date, but there are important factors that it does not take into consideration. This article discusses why so much attention is paid to visual PR, as well as alternatives to examine when trying to determine a Web page’s true value.
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Who needs an SEO?

You have optimized your own website for the search engines for so long that frankly, you’re getting tired of it — and you’re still not getting the results you want. Is it time to call in a professional SEO? And if so, how do you know he or she will be worth your hard-earned money? Hugo Guzman answers your questions…and tells you which ones to ask.
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