There is some evidence suggesting that Google has started to use a dampening filter on new links to websites, so that any new links to a website are not immediately reflected in its PageRank. The theory goes that Google’s algorithm causes this delay to discourage wholesale link purchasing. Such a change would require a major rethinking of strategy by everyone who optimizes their websites for the search engines. Wayne Hurlbert discusses whether this filter exists, and the good SEO practices necessary for getting around it.
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Latest posts by DavidFells
- New Links: Does Google Use a Dampening Filter? - November 29, 2004
- Google Does The Update: What’s New? - November 2, 2004
- Indexing the Desktop - October 19, 2004
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Recent Posts
Google Does The Update: What’s New?
Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes.
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Indexing the Desktop
Microsoft is ultimately the largest threat to Google due to the sheer market dominance of the Windows operating system. Google’s strategy is clear: They are not going to wait for an advanced search technology from Microsoft to become part of the operating system, but will make the desktop part of Google.
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