As a website owner, you’ve thought about the ways that incoming links affect your ranking in the search engines. But have you considered how your own internal links might give you a boost? Wayne Hurlbert explains this often-overlooked potential source of popularity.
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Ranking Software: Good or bad?
Search engine optimizers need some way to find out if their hard work is having any effect. Is the website’s standing improving in its ranking in the search engines? It’s no surprise that software now exists to help with this task, but some experts maintain that using such software can actually hurt your rankings or even get you banned. What can you do?
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