Hidden Text in Websites

Most search engines consider hidden text to be spam — but there are several kinds of hidden text, and Web designers use some kinds of hidden text for legitimate reasons that have nothing to do with fooling a search engine into giving the site a high rating. How do you know if you’re courting a permanent ban? Burhan Khan explains the different types of hidden text, and how they are treated by the search engines.
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404 Trick for Web Promotion

Here is a way to turn a Web surfer’s mistyped URL into a possible purchase. By changing the nasty 404 Not Found error page into a custom page that helps them find what they need, you earn accolades from your visitors, instead of a hasty exit. You also help the search engines keep you properly indexed. Burhan Khan explains how it’s done.
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