The opportunity for the Internet version of snake oil salespeople and for outright charlatans is very high. The lack of peer review of information creates an ideal environment for both the dishonest huckster and the simply incompetent adviser. While not all SEO advice is bad, there is much that needs to be taken with an entire shaker of the proverbial salt.
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Latest posts by AndyBeal
- Avoiding Bad SEO Advice - September 8, 2004
- Increasing Your Rate of Conversion - August 30, 2004
- Are You Guilty of “Meat Grinder” Marketing? - August 25, 2004
Latest threads by AndyBeal
Recent Posts
Increasing Your Rate of Conversion
Most sites that suffer from low conversion rate do so as a result of focusing on the business itself, rather than the customer. The website problems range from poor Web design and navigation, to weak sales copy, to difficult shopping cart use, to simply failing to meet the potential customers needs and expectations.
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Are You Guilty of “Meat Grinder” Marketing?
How do you get conversions on your site? Turn a website visitor into a sale with a marketing plan that has specific objectives. Bill Sterzenbach outlines how to measure the effectiveness of a campaign and points out common mistakes that can kill a sale before it even comes in.
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