How to Build More Targeted Traffic to Your Blog

Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you write. You can never have too many readers.

The truth is, some of this is going to come down to time. It takes a few years to really build brand loyalty, especially for a blog that deals entirely on interaction between the blogger and the audience. But in the meantime, you can definitely do many things to start increasing your traffic and so improve your chances of hooking the ever-sought long time reader.

Begin Narrowing Down Your Readers

One of the biggest mistake people make in any kind of content campaign is trying to appeal to everyone. Believe it or not, casting your net too wide will actually hook you less readers, and bring is far less traffic. Without a plan, you will just to blindly attempting to find people in an endless crowd, and most will not have any interest in your blog.

Ask yourself: who are you writing for? What kind of person will be most likely to read and enjoy your posts? Are they male, female, young adults, middle aged, in North America, in Europe, in Asia? Once you know who you want to write for, it will be easier to find out what content gets the most attention.

Further reading:

Start Researching What Those Readers Like

Now you have an idea of who you are targeting. It is time to start looking into their common interests. If you already have a following, even a small one, this is even easier. Most social accounts and blog commenting is connected through services like Disqus, or using social sign on with Facebook, Twitter, ect. You can just follow the line and see what catches their eye.

There is a fair chance you will actually be within your target demographic, and so will have a personal sneak peek into what they might like. If that is the case, take some time to consider what content you have looked at, saved, read through or shared lately. What gets you excited?

Further reading:

Begin Reaching Out To Other Blogs

Reach out to other blogs – or individual bloggers – and see about potentially writing a post for their site, invite them to contribute to yours or set up an expert interview with them. All it takes is one post on a single blog with regular traffic, and you can see a serious increase in your own blog’s traffic.

Not only that, but it boosts your own visibility and authority around the web. The more of an expert you appear on your niche, the more people will seek you out to find your opinion.

Further reading:

Build a Social Media Presence

This is one of the single most important things you can do as a blogger. Social media is the perfect compliment to a blog, because it allows you to both share your content and to engage directly with your potential readers.

Become well known on at least one social network, building up your followers there and really beginning a conversation. A well rounded social strategy is best, with different accounts for different types of interaction (Pinterest for sharing images connected to posts, Twitter for finding influencers, Google+ for connecting with others in your niche or microblogging, ect).

Further reading:

Viral Content Buzz social media influencers

Find Out What Is Popular From Competitors

Your competitors are another great place to see what is popular with your demographic. You can take a look at their highest performing posts, what is being shared, and on what networks. Read through the comments and get a feel for what people are saying, and what questions they might have.

While you won’t want to directly the topics of their posts, a competing blog can give you some inspiration, while pointing you in the right direction.

Further reading:

 Get Comfortable With SEO

SEO is as much a part of search ranking as it ever was. But there is a right way and a wrong way to doing it, and you need to learn the difference to properly optimize your content. Having the right keywords to target, including them naturally in your posts, using tags and descriptions, meta-data and image optimization…this is all a part of it.

Further reading:

Make Sure Your Site Flies

Nothing is worse than spending weeks and months on building the traffic and then losing your peak moment because your server is down.

Besides, your site performance and load time also affects your user experience and hence rankings.

Further reading:

  • Make sure your server is reliable. Site Geek is my top source of hosting reviews and uptime reports.

Site Geek uptime reports

Track Your Site’s Analytics

Once you start to produce content, it is time to watch how it does. Tracking analytics, both those from your blog itself and on social networks, is a key to doing this. Seeing what is most popular, and what drives traffic more, will give you an idea of what to write about in the future.

It will also show you what content to re-promote later on, or repackage as other forms of media to further exploit.

Further reading:

Conclusion

Increasing your traffic in a more targeted way takes work. But it is also very rewarding, and over time using these tactics and a bit of consistent content writing/sharing, you will begin to really see results.

Have any advice to offer others searching for a way to boost their blog traffic? Used a particular method that has worked wonders for you? We would love to hear about it! Let us know in the comments.

The Easiest On Page Optimisation in the World

A Simple Graphic for On Page SEO to maximize your search position in Google.

All the basics are covered.

SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won.

  • Content Style and Design
  • Keyword Optimization and placement
  • Site Speed
  • Optimized images
  • Alt, title and description tags
  • Internal and External linking Strategies

Everything a small business needs to consider when optimizing their site is written in to this, the easiest SEO Infographic check list ever written!

I prepared this info graphic to help clients just starting out online. However, the infographic also keeps the seasoned site creator and content marketer on their toes.

This infographic doesn’t guarantee you first place in Google, or any other search engine. But it does tell you what you need to do if you want to be in the running.

If you want to rank first, both in Google’s eyes and in the eyes of your website visitors, follow these simple steps.

Source: Mallee Blue Media

How to Make Your Content Discoverable to Earn Editorial Links

I’ve already done a very useful round-up of how one can still build / attract solid backlinks to your site. Today I’ll follow up with a few more general, yet resourceful tips on how bloggers can still earn backlinks to their content.

Bloggers can still build links, and those who have always sought out solid links in the first place will find much of the practice hasn’t changed. You are still aiming to provide quality, valuable content that explores a topic you are an expert in. You are potentially going to link to other sources – either your own, or third party – in order to further enrich that content. You create something of value, and you deserve links coming in – this is a short story…

Let’s look at that in more details:

Create Good Content

In the end, your best bet is always going to be creating good, solid and engaging content that people want to share. I won’t pretend that there is some magic formula to follow that will get you those links, or that will boost you into viral status… there isn’t. But the better your content, the more likely it will be seen and enjoyed.

Bookmark this blogging guide to get a better idea of what types of content you can create and how to do that right:

Blog content

Get Your Content Out There…

There’s nothing wrong in being discoverable. There’s nothing wrong in being pro-active about being discovered. And I don’t mean asking someone for a link. I mean being pro-active about letting more people see your content (and possibly link to it at some point)

The most obvious is probably social media. You want influencers, or just others, to share out your work. Targeting your user base is one way, but jumping on someone else’s coat tails is a great boost for visibility, and increasing chances of even more social links.

Viral Content Buzz is a great way to put your content in front of eager social media sharers for wider reach. In most cases, this is the easiest (and free!) method to get your content discovered by bloggers as well!

A new term has been coined recently: “ego baiting”. This is the process of mentioning someone in your content, as well as quoting, praising or even scorning them. In theory, they should fall victim to their ego and choose to share out that content, or link to it as a reference for their own post. It sounds a lot shadier than it is; if you have a genuine statement to make about someone else or their work, there is no reason you should write about it.

3 Rules of Relationship-Powered Link Building #pubcon from Ann Smarty

Chances are, you have taken part in ego baiting without even realizing it. You know those top ten lists you make that link to people’s content or websites? Those mentions potentially catch their attention, leading to those “Hey, a shout-out to (Your Name) for including me in (Article)!” social media posts.

MyBlogU is a great way to attract people to your content who will then help you promote your content on social media and link back to the articles they got featured!

MyBlogU

If you make one of these posts, or anything else that heavily features another blogger, send them an email letting them know they are in it. Maybe they will share the link, maybe they won’t. But at least you will have taken a shot.

If you have any ideas for building links as a blogger, let us know in the comments. We would love to hear from you!

Ann Smarty
Ann Smarty