Instagram has been online marketer’s hottest toy lately. And for a good reason: Instagram is growing like crazy! According to the site itself, their userbase grew from 90 million active users to more than 400 million active users in less than two years (2013-2015).
Instagram has the most engaging community: Engagement with brands on Instagram is 54 times higher than on Pinterest, 10 times higher than on Facebook, and 84 times higher than on Twitter.
Truly, Instagram is the marketing goldmine which is why i am so excited when a new Instagram tool comes out to open up new possibilities to market at the visual marketing monster.
Yotpo has come up with the new Instagram curation tool allowing brands to leverage the power of authentic user-generated photos from Instagram.
Enhanced Instagram Searching Capabilities
Yotpo offers some unique Instagram searching options allowing you to search for:
- One or more hashtags
- One or more @usernames
Search results contain Instagram updates that satisfy one of your criteria. This way you can curate Instagram effectively combining several search terms within one search results page.
This comes particularly useful when you:
- Track your brand hashtags in order to collect authentic visual reviews and testimonials (many brands have several branded hashtags these days including the main #brandname hashtag, all your past contests, product names, giveaways, etc.)
- Make sure you are not missing a single entry to your Instagram contest
- Monitor several of your competitors
Enhanced Instagram Engagement Capabilities
With the enhanced curation options comes even more impressive engagement possibilities. With Yotpo you can now meaningfully engage with many Instagram updates in bulk thanking users for featuring you and your product, welcoming contest entries and asking for permissions to republish brand-relevant content to your own marketing presences..
You can set your messages using curation settings:
Now, using the search feature, find the most relevant Instagram updates and post your customized message with one click:
You can also enroll your team into curating Instagram updates for you sending the selected entries into the moderation queue from where you can review and publish the content to your properties.
Publicize Curated Instagram Updates on Your Blog
With you and your team curating Instagram, you’ll want to best publicize the effort. Yotpo offers a customizable widget you can embed on your pages to serve as the social media proof displaying visual testimonials and authentic reviews.
I am pretty sure Yotpo has come up with some really unique Instagram functionality brands will find very useful for lots of Instagram marketing efforts.
What I love about keyword research is that there are no limits. You can actually investigate your keywords for a lifetime and still discover new great ones to improve your traffic.
That’s why I am always so excited to play with new keyword research tools and my recent favorite is SERPstat.
The tool adds new cool features every day and it’s been a joy to use so far. Here are three absolutely unique keyword research features that will help you generate more search engine traffic:
1. Identify & Compare Competing Pages / URLs
Quite a break-through in SEO industry, SERPstat lets you find highest ranking pages (not just domains!) for any search term you put in.
In this report you will find web pages that drive traffic for the given keyword and for the group of related search terms.
You can even compare up to three pages to see how their rankings overlap.
2. Find Missing Keywords
This feature is something you’ll love to use to improve rankings of your existing content. It lets you find keyword queries many of your competitors are ranking but you are not. Here’s how it works:
- Search for any URL
- Click the number under "Organic"
- Then click "Missing keywords" in the left-hand navigation
SERPstat will analyze your competitors and return the list of keywords they are ranking high but that page of yours is not.
- The more competitors rank for each missing keyword, the higher the keyword on the list (the higher the "Connection Strength").
- On top of that, you’ll see other pages from your site that rank for that term. (So you can optimize that page to rank higher) How cool is that?
[This is the goldmine of search engine optimization information to get your site rank higher!]
The beauty of this feature is that you can find absolutely new words to rank for you wouldn’t have found otherwise. That feature alone may help you improve your rankings dramatically and I am not aware of any other tool that can do that:
Some of these will be new content ideas, others will prompt you to go back and optimize your old content.
Note: You’ll only be able to see missing keywords if your page is already ranking for some terms in top 10.
3. Improve Your Site Second-Page Rankings with Tree View
The fastest way to find your site pages that rank on page 2 of Google is SERPstat "Tree View"
- Search for your domain
- Go to "Tree view"
- Click Filters
- Under "Domain position for a keyword" set from 10 to 20
These are your best candidates to move to page one!
Export the complete report of pages and the keywords these pages rank on page 2:
Now optimize them better!
4. Discover More Keywords with Cluster Research
The concept is simple and genius: Identify search queries that have many identical pages ranking in top 20 for them and you have a good list of closely related keywords.
SERPstat "Cluster research" does exactly that: The more URLs Google queries have in common, the closer the cluster terms are (the higher "Connection Strength"* is). For example, "SEO" and "Search Engine Optimization" must be closely related terms because Google ranks 6 identical URLs for those.
This is a great keyword discovery feature! Use these words to optimize your existing content as well as make your new content richer and more indepth.
* I wish that number was clickable for me to see which exactly pages are identical for both the terms.
5. Research Niche Questions
One of my favorite features for content inspiration: Almost every suggestion here is a new article idea!
Here’s how to get it work:
- Type in your core term in SERPstat search box and search
- Click "Search Suggestions"
- Click "Only questions"
Find lots of questions containing your keyword based on Google’s Autosuggest (i.e. questions people type in the search box). Most of these questions will look like an article idea to you!
**Currently SERPstat supports, Google.com, Google UK, Google Canada, Google Australia, Google Ukraine, Google Russia, Google Bulgaria, Google Kazakhstan, Google Lithuania, Google Latvia, Google Belarus and Google South Africa as well as Yandex Russia and Yandex Ukraine.
Disclaimer: I was granted a free premium access to SERPstat in order to use the above features.
Instagram has been around for a while but most businesses haven’t yet figured out how to best utilize the platform.
Here 5 actionable Instagram marketing ideas for you to start with!
1. Invest in Instagram Ads
This tip is contributed by Janette Speyer (Partner at Web Success Team and Hot Ice Media)
We run a small agency in Los Angeles specializing in consumer goods. Many of our clients are in the food industry. As we all know, Instagram is a powerful visual messenger. It did not take long to convince everyone to try it out.
Our Facebook rep showed us how to navigate Power Editor. (Power Editor is a 3rd party app that Facebook uses for ad placement.) Although I am used to working on many ad platforms, this one does take a little getting used to.
Once we found our way around the app, we were ready to think strategy. The holiday season is a perfect time to start promoting any product. So we built a concept around the time of year when shoppers are looking for new ideas.
We debated if it was best to show the product in the imagery or just stick to a single picture that would convey the brand's qualities.
It is often difficult for our clients to omit their packaging pics in the message. We opted to indulge them and let it run to see what came back to us.
Targeting the right audience
The benefit of using Instagram on the Ad Manager is that you can use the same parameters that you use in other Facebook ads. Our target markets are already defined and it is a good starting point for our first campaigns. We can always tweak later as the results come in.
We are happy with our initial findings. Although far more expensive than regular Facebook ads, Instagram ads are worth the money. Even more so if you are if you are in the consumer goods business. Prices range from about $1.50 an impression to $3.50 on the higher side as opposed to Facebook that ranges at $.10 to $.60.
What about B2B?
We did a personal test for our business to see what kind of engagement we would get. B2B is not as appealing as a good piece of pumpkin pie or a turkey. Surprisingly, we got lots of positive feedback.
So a few takeaways
- It is a visual vehicle so this is a great opportunity for "show and tell"
- You can use videos to tell the story
- It is not widely used yet. So now is the time before the noise level gets too high
- 80% of traffic these days comes from mobile
- You can use your budget for both Facebook and Instagram at the same time for more exposure. (Facebook will show that same ad on both platforms)
Paid reach is a necessity for most business. We have a unique opportunity with these low-cost platforms. Take advantage of this now before those prices go up. I was around in the days of traditional advertising and the price was prohibitive.
If you have experience in Instagram advertising, please also help SEOchat forum member in this thread.
2. Re-Market Your Creatives
This tip is contributed by Martini Fisher (Author of "History, Prehistory and Biological Evolution" and many others)
I started on Instagram about two weeks ago. It was only about a week before my last book came out. I used Instagram to show my face. People respond to faces and they don't get to see my face in my books, of course, so Instagram is good for that. I also used it to put a few snippets of little paragraphs and dialogs from my upcoming book, as well as some visual triggers I used.
In my research I took a lot of pictures – so I chose some good ones and uploaded them on Instagram. And I put some photos of random daily activities there.
It works for me. The photos involve my readers in my writing process, and they get a sort of "backstage pass" to what I look like and what I do on a daily basis. The dialogs I put in there give them little teasers of my upcoming book, and I met a couple of bloggers, reviewers, and fellow writers through Instagram as well.
3. Build Your Personal Brand
This tip is contributed by Sunita Biddu (Social Media Strategist & Blogging Coach )
I have started taking Instagram seriously just recently. I haven't marketed any project yet but personal brand marketing has worked very well. Well enough that it got me one big collaboration and two high paying clients. Played with this FAST social networks and figured out three most important things.
- RIGHT Instagram Hashtags Matter. I could clearly see the difference in response for posts with hashtags, without hashtags and posts with right hashtags. There are some key hashtags such as "awesome", "amazing", "instagrammers", "instadaily" etc. that flood your posts with response when used. Plus the most relevant and popular hashtags about your posts.
- Right Timing: A post made at 9pm received 85 responses within 5 seconds of posting. A post of similar quality posted at 2pm receives hardly 6 responses. You can imagine the power of timing.
- Your Bio Counts. Once you attract your audience, they would like to know more about you and that's where you bio would make the difference.
4. Build Loyalty
This tip is contributed by Lukasz Zelezny (Head of Organic Acquisition)
My personal experience with the platform differs in many ways from the potential that it offers many different brands. Any brand that wants to maximize organic reach will definitely be able to extract plenty of value from Instagram. Personally, I have not yet used Instagram for marketing in any formal capacity and I personally believe it will be difficult to use it in my specific case for selling anything in the near future.
However, there are brands that will be able to utilize the platform for marketing, and it is in some ways better than Facebook. I've read studies which show that Facebook users are far more likely to turn away from brands than Instagram users; in fact, Instagram users are actually receptive to following up with brands and engaging with them in a proactive fashion.
Instagram isn't as crowded when it comes to marketing. Virtually all marketers today use Facebook to promote products and services, but less than half report using Instagram. Because of this, I would definitely recommend that brands take a look at Instagram to see whether their business model is compatible with marketing in Instagram broader community.
It's also worth noting that Instagram doesn't filter out organic reach in order to force brands into paid marketing. Facebook used to offer a similar approach, but then limited organic page reach to boost marketing revenue. Instagram theoretically allows 100 percent of followers to see each post. Because of this, it's hard to deny that Instagram has marketing potential.
Instagram – at least for some brands – can be a great way to boost reach and fulfill marketing objectives. Its effectiveness will vary by industry and niche, but it's definitely worth looking into.
5. Extend Your Connections, Increase Your Interactions
This tip is contributed by Doyan Wilfred (Growth-hacker and content marketer)
Just like on all the other social media platforms out there, visibility is key.
In order to be successful on Instagram, begin with interacting. You should publish less and be actively engaging with other users.
Comments are more powerful than likes. Comment a lot!
Here’s how to manage your Instagram comments and likes.
Bonus Ideas and Resources
- Create an Instagram-based service. For example, this site lets you print our Instagram photos easily
- Integrate Instagram into your current site content to co-promote your Instagram channel and visual content using site. There’s a wealth of WordPress plugins for that (Here’s a handy guide on how to install WordPress plugins)
- Partner with a charity. Instagram is full of active non-profit startup that enjoy huge engagement. Support one of them to both do something good and build visibility on Instagram
Are there more Instagram marketing ideas? Please share in the comments!