[Check out our unofficial Twitter FAQ and contribute your questions and answers!]
Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an actually structured, paid advertising campaign beyond just the usual optimization and marketing techniques they have been employing. Agencies are spending literally millions for promotion, and the results are extraordinary.
Twitter has an FAQ, and it has plenty of information for the average user. But it isn’t complete… there are many questions left unanswered, especially when it comes to their advertising services and policies. If you are trying to establish your brand on social media, run a website, have a small business or even are promoting yourself, you need to know more about your advertising options. Twitter is, after all, going to be one of your most powerful tools for engagement.
Here is an “unofficial” Twitter advertising FAQ that you might find helpful.
How Does Twitter Measure Impressions?
Unlike many social sites, Twitter does not measure anything from organic content or traffic. Their impressions are measured using promoted content, specifically. According to the site, they collect data on how many times a user is served a promoted tweet in either search or timeline.
The good news about that? The more promoted tweets you post, the most your rate of success is going to be.
What Is a Twitter Profile’s Average Engagement Rate?
This is a question that is asked a lot, but it doesn’t have a solid answer. Twitter profiles are not all created equal; the klout of each is going to be different, as is the number of followers, the reach of a brand outside of Twitter, the amount of money put into marketing and advertising, other social media engagement efforts, ect.
Your best bet is not trying to find an average, but trying to measure your own Twitter engagement. Then using that information to improve it.
When Looking At Tweeted Links, What Is The Click Through Rate?
There is no way to estimate this for sure, but you can usually be sure of 3 – 5 clicks per link, depending on your overall engagement rate. The higher your engagement and followers, the more click through you are going to see.
Retweets of links are another factor. If you can encourage people to retweet your links (asking them is a simple way), you will spread it further and improve the potential for clicks.,
How Much Does It Cost To Advertise On Twitter?
This will depend on what kind of advertising you are seeking. There are three different types:
- Promoted Tweets
The least expensive, these are charged per engagement. They average between $0.50 – $4.00 per engagement, and usually fall somewhere around the middle.
- Promoted Accounts
This is the promotion of an entire profile, and it is also per engagement. They adverage between $2.00 – $4.00 with each engagement. Usually, it will fall around the higher end, the more popular it becomes.
- Promoted Trend
With this option you can trend a hashtag. This is a very expensive promotion tool meant to inject a great deal of traffic into a trend itself. Usually used by marketing firms for high profile clients, it may cost a whipping $200,000 per day.
How Much Should I Spend On Promotion To Bring In 10k Followers?
Promoted tweets will focus on the content you post. Promoted accounts will bring you actual followers by taking the user not to the tweet, but to your profile. But Twitter carries a minimum for this service, so you should start at $15,000 per three months.
That should take you over the 10k mark, and with further growth you should be able to double it as your exposure grows. But keep in mind that your budget might not be enough…on the high end of $4.00 per engagement, that could easily take you to $40,000 to get your 10k.
Twitter advertising can be an amazing social media marketing tool. It gives you exposure, but fits in with your budget. It allows you to set clear parameters, and also decide on the exact results you want to see. It is versatile, powerful and effective. Isn’t it about time you gave it a try?
Also: Read more about other social media paid placement options.
There are a number of factors that are important to consider when trying to solidify your branding recognition and overall PR. But when it comes to your presence on the internet, nothing is quite as important as managing your online reputation. It is more crucial than visibility, social media engagement, or even online sales.
Your image online and how people perceive and so speak about your brand can make or break your brand. If you have a positive online reputation, you will find things like social media campaigning, direct B2C advertising and even overall visibility to be significantly more positive.
How You Maintain Your Online Reputation
A number of avenues exist for managing your reputation on the web. For the most part, the process is straight forward. You can have an active reputation management campaign running within a few hours. A few easy methods include:
- Use a wide variety of tracking tools. The most basic you should be using is Google Alerts. You can sign up to have reports regularly sent to your email every time your brand is mentioned. Other helpful trackers include Brandseye, Rankur, and SocialMention.
- Have a dedicated social media team. If you have an established business, you want to keep up with social media as much as possible. Not just to post regular updates, but to monitor what people are saying about you. If there is a problem you will want to have it taken care of as quickly as possible. But you want to react to praise, as well. If you don’t have employees you can put on this, you might want to hire a freelancer or two that can take care of your profiles.
- Buy your domain name (and similar domains). It is worth it to buy up your closest domain matches to your brand. This is important for reputation management because others can use a similar domain for unsavory things. Even if they use it for legitimate business reasons, you will not have any control over the actions of their company, and it takes away from visibility for your real brand.
- Start better targeting your social media interactions. Not all social media platforms are going to be the right ones for you. Track your data and how much use you have gotten from each. Then narrow down a more specific strategy for not just monitoring, but also find tuning your online presence. Your main beats to choose from will be Twitter, Facebook, YouTube, LinkedIn, Pinterest, Google+ and Instagram. Each provides something different, and knowing which work best for you will help solidify a more impressive strategy.
- Start working that PR. Is there an event going on in your industry that is taking sponsors? A charity that you especially believe in? A scholarship program your community is taking donations for? These are all opportunities. The adage that all publicity is good publicity isn’t true on the web. You want to seek out chances for good PR that you can share socially.
Taking It To a Higher Level (Tools!)
The above tactics are the more basic methods that should start you off. But once you get those underway, you should be turning to more advanced tools and tips for your online reputation management.
- Website security verification is something to start with. It’s not a one-time task, since you need to keep an eye on user security ratings as well.
- Make sure your brand is registered as trusted. People should be able to check you out quickly, and know you are trustworthy and legitimate. There are lots of sites that provide that service (example). A database like LicenseDirect will let you register your company, so people can search out details like verifying credentials, seeing that your professionals are properly licensed, and see a full profile for you or your company that is more official than LinkedIn.
- Social media verification is another step towards higher-quality trust signals.
Do you have any tips for managing your online reputation? Let us know in the comments.
Featured image: approved
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