Yahoo!'s New Search Engine - Yahoo Search is NOT the same as Inktomi
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Submitting a URL to Inktomi is valuable because the results would feed MSN Search, at least until MSN Search develops their own search engine. In addition, an Inktomi submission would provide results to About.com and other partners.
However, the interesting thing about Yahoo and Inktomi is that, at least according to industry insiders, the new Yahoo Search is not a simple copy of Inktomi but rather an evolved, advanced form of Inktomi. As proof one can consider comparing the search results provided by MSN and HotBot both of which serve Inktomi results – they are certainly different from the results provided by Yahoo Search.
There are even claims that Yahoo will stop using the Inktomi database or paid inclusion after April 15 when a new Yahoo paid inclusion program will be made available.
This is what one of Inktomi partners, PositionTech.com, posted on this topic:
“IMPORTANT NOTICE ABOUT INKTOMI SEARCH SUBMIT:
"Yahoo! Search has transitioned to its own search technology and is preparing to launch a new inclusion program. As a bonus for Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15, 2004.
"When the new inclusion program launches, Search Submit customers will have the option of joining the new program for ongoing participation in Yahoo! Search results.”
So what are we to do with all this confusing information? My opinion is to continue using Inktomi at least for the benefit of appearing in the MSN Search results and to have one’s options open for the April 15th planned introduction of Yahoo Search paid submission. Nobody knows if paid inclusion in Yahoo Search will be more expensive than the $39 Inktomi currently charges per URL, so putting some portion of your marketing budget for the new big search engine player would be wise.
Next: How to Optimize for Yahoo Search >>
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