Will Your Google SEO Help You With Yahoo? - Internal Construction Engines
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The use of h1 headers on your site usually has positive results in the Google SERPs. The Google algorithm recognizes h1 tags as being important content that is well positioned on the page. Those h1 tags supply solid value in the Yahoo! SERPs too. Since the tags are part of your site’s on page content, they score high points with the Yahoo! algorithm.
Not only are h1 tags providing top value in both search engines, but your h2 and h3 sub-headers will work well for you too. Both the Google and Yahoo! algorithms will give you credit for those tags, provided you don’t go overboard with their use. Google, in particular, might even have an over-optimization filter for that express purpose. The header and sub-header tags that are successful in Google will work well for you in Yahoo! as well.
If you have been highlighting and bolding some of your more important keywords on each page, Google may provide some value for your efforts. Yahoo!, on the hand, will give you solid credit for your bolded keywords. Bolded text appears to be a moderately important part of the Yahoo! algorithm. Bulleted lists probably have limited value to Google, but are not discounted entirely. In Yahoo!, however, they are given strong consideration by the algorithm. In any case, bulleted points are highly valued for sales and are useful for visitor conversions to sales.
Internal links and site maps are an important part of your primary Google optimization efforts. Whether to direct visitor traffic and PageRank to the various internal pages, or to provide link anchor text help for the SERPs, your internal site links are important. Easy site navigation assists your visitors, whether human or computer robot spiders, to find your web pages. The Google algorithm values useful internal links that feature keyword anchor text. As a bonus, the Yahoo! algorithm places importance on internal links and site maps as well. This is a case where your Google optimization efforts will pay off greatly with Yahoo!’s search rankings as well.
Most website owners have placed meta tags on their sites. While of extremely limited, if any, value to the Google algorithm, meta tags carry some impact in the Yahoo! search placements. Since the meta tags are already in place, they provide some help with your Yahoo! optimization efforts. Be sure that you use only the most important keywords and only for keywords found on the page itself. Limit your meta tags to a maximum of five or six to a page, listing them from most to least important.
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