Will Your Google SEO Help You With Yahoo? - Content for Google is Contentment for Yahoo!
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All websites require good, useful and interesting content. That is a given. What website owners want to know is what form that content should take for search engine success. Great content attracts visitor traffic to your site. While there, your visitors can convert to customers for your online business. Content, deemed valuable to other website owners, will attract incoming links to your site. Finally, content will help your site to rank on the search engines, in its own right.
What is required for the website optimizer who has been thinking in terms of Google is to decide which optimization efforts will serve double duty in Yahoo!. In other words, there is a need to know which techniques will work in both search engines, and which SEO methods will not.
Good Page Titles
Most people who optimize for Google understand the power of properly keyword rich page titles. Each page should be given a title that is unique to the content of that page and includes the keywords found within that page’s copy. As with Google, Yahoo! values page titles highly in its algorithm. As on page content, good page titles are in keeping with what appears to Yahoo!’s policy, of rewarding page content heavily. Your Google optimization efforts regarding page titles will pay off with Yahoo! as well.
Fresh Content
Fresh content pages are highly regarded by the Google algorithm. By constantly adding new and freshly updated pages to your site, the Google search results will reward your efforts. Perhaps even more than with Google, the Yahoo search engine values on page content. Freshly added created content will serve you very well with Yahoo where content is extremely important and fresh content even more so.
Blogs
If your site features a blog component, your search rankings will benefit in both Google and Yahoo. With the constantly refreshed content and heavy linkage provided by a blog, your site will benefit in both search engines. All algorithms value fresh on page content. Blogs are the very definition of freshly-minted content. Blogs score highly with the Google algorithm. There is reason to believe they may perform even better with the Yahoo search results.
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