Think Content and Relax - Off Site Factors to Consider
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The inclusion in the various Internet directories, including the important Open Directory Project (DMOZ), appears to have added value for Yahoo! optimization. In particular, there might be some benefit to being included in the Yahoo! Directory. While the possibility of Yahoo!'s algorithm giving weight to inclusion within its proprietary directory, it does make some logical sense. That said, it's up to the individual webmaster to decide if the $299.00 US fee is worth the money for the online business.
As with all search engines, incoming links are important. They have value not only to the Yahoo! algorithm but to provide roads into your site for visitor traffic. You don't make many online sales without customers finding your site. The use of solid keyword-based link anchor text will provide strong search engine rankings. They will also help potential customers select your site from the ocean of other site options available to them.
Conclusion
Even more than with the Google search engine, content is extremely important to ranking well with the Yahoo! search engine. The Yahoo! algorithm seems to be more weighted toward content whether on page, off page, or even off site.
By ranking well in Yahoo!, you can add extra visitor traffic and potential new customers to your website. It's also wise to not have all your eggs in the one Google basket. While Google may be the dominant search engine, not all searchers use its listings exclusively. A large proportion of keyword searches are conducted on Yahoo!. It's therefore important, to you and your online business, to capture that market segment.
When optimizing for the Yahoo! search engine, keep content in your mind. Your site will score high rankings on the Yahoo! search engine, and your visitors will convert to customers.
You will certainly rest well.
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