Search Engine and Directory Submission: Automated, Manual, or Not at All? - Conclusion
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For individuals trying to promote their own websites, manual submission might well be the best option. Specialty engines can be identified and categorization can be carefully tailored so that one's site appears exactly where it ought to in a directory. For exactly the same reasons, submission for any specialty website might best be handled by manual submission.
On the other hand, for the web professional regularly making submissions on behalf of clients, an automated tool is an invaluable assistant. Submissions can be made quickly and be automatically documented. However, careful choice of software is very important.
Look for submission software that documents engines, provides information about them and links to them. Look for software that is regularly updated and that removes engines as well as adds them. Any submission should show the confirmation page generated by a successful submission. Do not look at total number of engines as a sign of quality software. In fact, beware extravagant claims about number of engines – these probably include “vapour engines”.
Submission software should carefully document what submissions have been made and to what sites. In this way you can avoid making multiple submissions. This is something that some sites will interpret as spamming and they will penalise you for it. You need to protect your own and your clients' interests and not achieve the opposite to your desired effect.
Many companies provide free trial or “lite” versions of submission software often as part of an integrated suite of tools. To locate these packages check the DMOZ listing under the category, “Computers: Software: Internet: Website Promotion”. After all, any company in the Search Engine business should be listed here!
Test drive these packages carefully and you'll be able to make the right purchasing decision.
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