DMOZ: Advanced submissions and listings - How to get a second category listing
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To gain a second listing, you must be able to clearly demonstrate that your site offers additional unique information. By unique information, I don’t mean one or two articles in the middle of your site, on another topic. That is not enough. It will only be rejected.
For example, let us assume that you have a travel information site. Your site was previously submitted and accepted under one of the travel categories. Over time, you may have developed an entire technical section on your website, about the aircraft used by the airlines. You may be able to get your site listed under one of the Aerospace categories as well.
It’s very important to note that if you are seeking a second DMOZ listing for your site, it must contain enough important and useful content to be included in a second category. The information provided by your site must almost amount to a second website. A few articles on the subject will not qualify. The content must be substantial and unique, and in keeping with the policies of DMOZ.
The same principles of submission apply for a second DMOZ listing as for a first Directory listing. Your site must contain useful and unique content to gain entry into the second category. The information provided must be of real value to the ODP user. Remember, submitting your site to a second category is considered the same as gaining your site’s initial inclusion in the Directory. The same rules apply.
Before you make a submission for an additional category listing, be absolutely certain you have the quantity and quality of unique content to do so. Now is certainly not the time for unrealistic thoughts about your site’s content. Be objective. The secondary information provided by your website must be able to stand as if it were a full website on its own.
Getting an added listing in the regional categoriesAlong with your main submission, you can also get your site listed in the Open Directory Project’s Regional Directory.
If you have an offline bricks and mortar business that serves a mainly regional market, you may be able to get DMOZ to add a locally oriented listing for your site. Of course, there is no guarantee that it will happen, but it’s definitely worth an attempt.
When you apply for a regional listing, be sure that your site has a clearly marked physical address, displayed prominently on your site. It almost certainly has to be easily seen on the home page of your site, and preferably on the inside pages as well.
That doesn’t mean you can get away with your address written in tiny print at the bottom of the page. Display it prominently. If your site does a lot of locally based business, your site should qualify for a regional listing.
Be sure your site contains a large proportion of added local and regional content. The information provided should reflect the local area, and be of interest to the residents. In many cases, local and regional customers and clients will be the main users of your website.
Don’t fall into the trap of thinking a regional is listing is less important. The people living in the area think the region is important. You should consider the area important as well, by providing a lot of content, specifically for local visitor traffic.
With enough local and regional content on your site, you can be included in the DMOZ Regional Listings. A second regional listing is certainly worth having for your website.
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