Your Business, Your Story - Why Interviews?
(Page 2 of 3 )
Interviews provide widespread exposure for you and your website. When you are interviewed as an authority in your area of business, you gain status and credibility that literally can’t be bought for any price. The endorsement provided by the interviewing medium can propel you and your website to the top of your business sector. It is certain to be one of the best investments of your time and energy you can ever make.
The opportunities to give interviews are limited only by your imagination. Chances to talk about your area of interest include all forms of the media including television, radio, newspapers, and trade magazine articles. Don’t forget that expert interviews are highly sought after as Internet articles and website content, and for the growing phenomenon of blogs.
To get started, you’ll want to provide information suited to the media outlet’s target readership market. That is what the editor demands and will expect from you. It’s up to you to make that information available, with yourself as the knowledge source. All you have to do is get your story into the editor’s hands.
Your online business has a newsworthy story. It may not be immediately recognizable, but there is news within your business. Because your business activities have news value, you need to get your story out there to be written. The standard means is by way of a written press release.
The first step is to find a newsworthy story. In the news business, that’s referred to as the “angle.” To find a news angle, many people suggest thinking like a journalist. An even better idea is to think like an editor. The publication editor will always want to know the news value of the story and its angle. It’s up to you to provide it for them. Send them a press release.
Make certain that the interview topic is of interest to their target audience. If your discussion will be only about how wonderful your products and services are, don’t expect many takers. People will see you as trying to gain a free advertisement and reject you. Instead, offer useful information about the use of the products, some industry news, and some thoughtful business insights.
Be sure to stress your availability to be interviewed on the subject. Make certain that your release contains all of your online and offline contact information. Always remember to make yourself available. Members of the media have strict deadline times and you must adhere to them. If they can’t reach you for comment, they’ll talk to someone else.
Next: Getting to the Decision Makers >>
More Website Promotion Articles
More By Wayne Hurlbert
/ 6 
