"Participatory" sites, as Reuters calls Web 2.0 sites, are responsible for 12 percent of all online activity in the United States. This is up from two percent only two years ago. So Web 2.0 is a growth market; it follows that so are wikis. Since wikis hinge on the basic tenet of the Internet (interactivity), they may just be in their birth phase. As one analyst said, brochure sites are almost archaic. Web 2.0 web sites are growing in use, but are the numbers good enough to guarantee that if a wiki site is launched it will generate enough traffic?
SEO More Important Than Ever
With wiki-built sites, search engine optimization is more important than ever. It will generate a circle of traffic which should make the numbers profitable, with SEO drawing in more traffic which ensures that the number of contributors increase. Remember, 4.6 percent with a thousand users a day differs from 4.6 percent with ten thousand users per day. But increasing the numbers of contributors has its down side too, as Wikipedia and several other wiki explorers have discovered.
The Dark Side Of The Wiki Trip
The good thing about any wiki site is that it taps into the "intelligence of the herd" to deliver content, but when it comes to objectivity, the herd is not always so "intelligent." When Anna Nicole Smith died, her wiki page was was edited by thousands of people. Those edits included defacement of the entry, clear falsehoods and lurid jokes. It was only the efforts of the hard working teams of volunteer editors on the non profit site that ensured that the necessary corrections were made in a timely fashion.
Website Promotion 
