What You Should Expect from an SEO Proposal
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Most mid-to-large sized companies expect SEOs to submit a proposal so that they can decide which candidates are most qualified to go on to the next step: the presentation. What should a good SEO proposal include? Jacqueline Dooley gives a detailed explanation. Though it is focused on the needs of those who are sorting through SEO proposals in an attempt to make a decision, those who are writing an SEO proposal will also find much useful information.
Submitting a request for proposal (RFP) or request for information (RFI) for search engine optimization (SEO) is standard for mid-to-large sized companies. It can be a daunting and seemingly impossible task to decipher the information you receive from multiple agencies and extract the gems from the status quo. The good news is that there are best practices for SEO you can consider when evaluating a proposal that can help you disqualify certain contenders quickly and bring the most relevant and qualified candidates to the next level –- the presentation. Let me take a step back for a minute and explain why, exactly, you should obtain an SEO proposal.
Who should get an SEO proposal?
I am going to cite examples throughout this article that are really aimed at mid-to-large-sized companies. Small companies who can only afford, say, $1000-$3000 for their total SEO project (generally provided by a microscopic-sized SEO firm or a consultant) simply cannot cover the depth of services that a large company ($5,000-10,000 plus per month for SEO services) enjoys. While it is still important for the smallest of companies to obtain, at the very least, an estimate for SEO services, it is the large, multi-faceted jobs that obviously cost the most money, and it can be difficult to understand what companies can truly handle complex SEO jobs if you don’t have a thorough understanding of the industry.
Thus, it is helpful to educate yourself about key industry practices in order to do an apples to apples comparison of the SEO proposals you receive. These are things that should inherently be included and, if they are not, should most definitely be addressed at some point either during the presentation or before signing any contracts. If you’ve done any research at all, you’re probably familiar with some or all of the issues addressed in this article. My aim is not only to define them, but to arm with you with enough knowledge to help you identify what companies actually address the issues you need addressed, and what companies offer just smoke and mirrors.
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