The right idea paired with the right execution carry incredible power. Get enough people interested and they'll start spreading it themselves. That is the essence of viral marketing. So how can you put that to work for you? In this article we'll take a look at a few viral marketing ideas and see what elements help make them stand out.
After a summary of items covered by Wikipedia under viral marketing, Dropbox was mentioned. This company provides an online storage service, and if a friend of yours signs up through a referral from you, you both get additional storage. If a Dropbox user maintained a blog, they could always blog about the service and include the referral link, allowing strangers to sign up. If the stranger was inclined to sign up for the service anyway, there was no reason NOT to use the link - after all, they'd get additional storage for free. It's a "double incentive" of sorts.
This is a good way to get people who already use your service to sign up more people: give both the current customer and the new customer something for free if the new customer signs up. This tactic is as old as the hills, but the ability to spread referral codes through blogs and other social media gives it new momentum.
A compelling video seems to be one of the best ways to get the word out about something. Dothetest.co.uk takes this approach in spades. The website tries to encourage motorists to watch out for cyclists, by showing that it's easy to miss something you're not watching for. Their videos make this clear by setting you up to pay attention to one thing - and then sneaking in something you wouldn't think you'd miss. The trick is, you DO miss it, even though it was actually there.
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