Using Your Visitor Logs - Conclusion
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Your website visitor traffic logs are a veritable goldmine of information, helping to attract and keep visitors at your site.
The search terms users enter into the search box, that wind up finding your site, can provide you with ideas to add new pages of fresh content. The search terms and phrases include your main targeted keywords, your secondary and less fully developed keywords, and those phrases that you never thought were important. All of the searches provide ideas for adding new pages of additional information.
By tracing the proportion of new visitors to returning traffic, you can determine if your site is successful at adding new readers, and in retaining your regular customers. Should there be a dramatic change in the percentages, you can investigate the reasons. If positive, you can emphasize those factors more. If negative, you can make changes to prevent major traffic dips.
The visitor logs can also help in keeping your site easy to navigate and visitor friendly. Knowing which pages are popular, and which ones receive little surfer activity, can assist you in revamping your site to be more useful for visitors.
Your visitor traffic logs are there for your benefit. Mine them for gold today.
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