Using Your Visitor Logs - Returning Visitors
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If the number of returning visitors begins to fall in proportion to the new traffic, it is time to create some new content as well. If the regular visitors find no updating of information at your site, there will be no real incentive for their return. They may turn to a competitor's website instead. That should provide enough reason to create some new and informative content. As a bonus, the fresh content will help in the search engines, gaining more new visitor traffic.
Once a visitor arrives at your website for the first time, it is important to keep them there and to have them return over and over again. As a visitor becomes more familiar with you, your site information, and your products, that individual is much more likely to become a paying customer or client.
Traffic Flows Within Your Site
Another helpful feature of your visitor logs, are the records of the pages accessed by surfers. If any one page is receiving very heavy usage, it makes sense to examine that page carefully to see why it works so well. With close study, that page's success can be duplicated, on other pages throughout your website.
Be certain to have each web page optimized for its main keyword theme only, to maximize its power in the search engines. It doesn't matter which page is your visitor's entry page. What really matters is whether they move freely around your site, with possible action taken toward becoming customers, either now or in the future.
Tracking your visitors, as they navigate around your site, can also help determine if your site architecture is visitor friendly. If your site is difficult to move around, requiring many clicks to get anywhere, the visitor's next click will be out of your site. Make certain your page menus are easy to read, understand, and follow. Be sure they take the visitor somewhere helpful as well.
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