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WEBSITE PROMOTION

Using Your Visitor Logs
By: Wayne Hurlbert
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 7
    2004-03-22

    Table of Contents:
  • Using Your Visitor Logs
  • Visitor Logs are Keyword Mines
  • Length of Stay and Making it Pay
  • Returning Visitors
  • Conclusion

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    Using Your Visitor Logs


    (Page 1 of 5 )

    Experiment with your user logs to measure how successful your site is at adding new readers and retaining your regular customers. Any good business has to know who its regular customers are and how the new customers are getting their information. From this research, you can then build lasting relationships and form new ones for long-term website growth!

    If you are like most webmasters or bloggers, you are constantly searching for fresh ideas to add content to your website. You are already well aware that adding more pages to your site will enhance your search engine rankings. You realize that you require more keyword phrases to find their way into searches. The question arises as to where to find ideas that appeal to your visitor traffic. The answer may lie in your own visitor traffic logs.

    Hidden in the pages of those ubiquitous, but often overlooked features of every website, are some gems waiting to be mined. Keywords used to find your website are one of the most ignored, yet very valuable prizes found in your visitor logs. By using those keywords, in a manner consistent with the main theme of your website, you can gain additional search engine referrals.

    Visitor logs also provide useful information on the activities of your visitors that can helpful in adding fresh content to your site and in improving conversion rates from tire kicker to customer status.

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