I’ll leave off with a few final suggestions. If you already have a web site, ask yourself, “What is the point of this?” Answer the question in one sentence, in as few words as possible. Make sure that your answer isn’t too abstract. If it is, maybe it’s the basic idea of the Website that needs developed first. A clear, concise vision that maintains its integrity will meet success with proper execution.
Now go through your site and note every feature, function, image and piece of content that doesn’t have anything to do with the answer you gave. Consider eliminating these items. Features that the web site production team finds valuable but that don’t match up with the purpose of the site must be weighed against diluting the impact of the overall site to the visitor who has come to check out the wares. If you are in the process of starting a Website production, ask yourself the same question and answer in the same manner. Now design every piece of the site around that answer. Only implement the features that complement the original purpose of the site that you have outlined. Stay the course. Trim the fat.
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