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WEBSITE PROMOTION

Trim the Fat: Maintain Your Website's Focus
By: Ian Felton
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    2004-09-14

    Table of Contents:
  • Trim the Fat: Maintain Your Website's Focus
  • Yahoo! -- Everything Under the Sun
  • Stick with One Idea
  • Conclusion

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    Trim the Fat: Maintain Your Website's Focus - Conclusion


    (Page 4 of 4 )

    I’ll leave off with a few final suggestions. If you already have a web site, ask yourself, “What is the point of this?” Answer the question in one sentence, in as few words as possible. Make sure that your answer isn’t too abstract. If it is, maybe it’s the basic idea of the Website that needs developed first. A clear, concise vision that maintains its integrity will meet success with proper execution.

    Now go through your site and note every feature, function, image and piece of content that doesn’t have anything to do with the answer you gave. Consider eliminating these items. Features that the web site production team finds valuable but that don’t match up with the purpose of the site must be weighed against diluting the impact of the overall site to the visitor who has come to check out the wares. If you are in the process of starting a Website production, ask yourself the same question and answer in the same manner. Now design every piece of the site around that answer. Only implement the features that complement the original purpose of the site that you have outlined. Stay the course. Trim the fat.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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